Bob’s Red Mill Introduces New Gluten Free Muffin Mix and Reformulates Existing Gluten Free Baking Mixes
Products Expand and Improve Upon Company’s Industry-leading Line of Gluten Free Baking Options
Portland, Oregon – June 23, 2015 – Bob’s Red Mill, the leading provider of premium whole grain foods and safe, gluten free foods and baking ingredients for more than 40 years, announces the availability of its new Gluten Free Muffin Mix, which offers consumers the ability to enjoy the goodness of baked-at-home gluten free muffins quickly and easily. At the same time, the company has reformulated three of its existing gluten free baking mixes, resulting in better performance and flavor.
“By adding a Gluten Free Muffin Mix to our already extensive line of gluten free baking products, we really are meeting all the needs of our gluten free consumers,”said Bob Moore, founder, president and CEO of employee-owned Bob’s Red Mill. “Whatever the occasion, our versatile and delicious baking mixes provide gluten free bakers a full range of options.”
The new Bob’s Red Mill Gluten Free Muffin Mix (MSRP $4.69/16-oz. bag) is made with simple and wholesome gluten free ingredients that make enjoying delicious gluten free muffins quick and easy. Home bakers only have to add a few simple ingredients, mix and bake. The Gluten Free Muffin Mix is also customizable, enabling bakers to add their favorite mix-ins, such as fruits, nuts or chocolate.
In addition to the new Gluten Free Muffin Mix, Bob’s Red Mill has reformulated three of its existing gluten free baking mixes to provide improved results that rival the taste and texture of wheat-based baked goods. Bob’s Red Mill also gave all of the products’ packaging an updated and consistent design, which will make them easier to find on shore shelves.
The reformulated gluten free baking mixes consist of the following products:
- Gluten Free Brownie Mix (MSRP $4.39/21-oz. bag) – This gluten free mix has a deep dark chocolate flavor combined with a moist cake texture, making it an instant favorite for all chocolate lovers.
- Gluten Free Chocolate Cake Mix(MSRP $4.39/16-oz. bag) – Made from the finest gluten free ingredients, this rich and chocolaty cake mix is simple to prepare and results in an incomparably delicious gluten free cake.
- Gluten Free Chocolate Chip Cookie Mix(MSRP $4.79/22-oz. bag) – Made from the finest blend of wholesome gluten free flours, this mix results in scrumptious cookies with a delicate crispiness on the outside and contains chocolate chunks on the moist and chewy inside.
As with all of Bob’s Red Mill’s gluten free products, the new products adhere to strict safety standards, including being produced in a 100% dedicated gluten free facility, and they are ELISA tested to verify gluten free integrity. All four of these products are also dairy free.
“We spent months perfecting the formulas for our gluten free baking mixes, and we couldn’t be more pleased with the resulting flavors and textures,” said Matthew Cox, vice president of marketing at Bob’s Red Mill. “With all of our easily customizable mixes, bakers can simply add a handful of ingredients and bake terrific, moist and scrumptious baked goods that the whole family will enjoy.”
Bob’s Red Mill’s entire line of gluten free baking mixes is available now to retailers in cases of four, as well as online at www.bobsredmill.com. To inquire about carrying the products, please contact the Bob’s Red Mill sales team at 800-553-2258 or sales@bobsredmill.com. For more information about the entire Bob’s Red Mill product line, please visit www.bobsredmill.com.
About Bob’s Red Mill
Bob’s Red Mill, a distinctive stone-grinding miller of whole grains, was founded in 1978 with the mission of moving people back to the basics with healthy whole grains. Bob’s Red Mill, an employee-owned company, offers a diverse line of more than 400 organic and gluten free flours, cereals, meals and mixes for pancakes, breads and soups that are available throughout the U.S. and the world. With its dedicated gluten free manufacturing facility, strict organic protocols and dedication to meeting the highest food safety standards in the country, the company has obtained its HACCP certification and is a leader in providing safe and delicious wholesome, organic and gluten free products. For more information, please visit www.bobsredmill.com. Additional information is available at www.Facebook.com/BobsRedMillNaturalFoods,www.Twitter.com/BobsRedMill and blog.bobsredmill.com.
