Alexia, a leading brand of all-natural frozen potatoes, breads and side dishes, is adding a new line of better-for-you frozen fries and potatoes to its award-winning portfolio – Alexia Smart Classics.
Everyone’s trying to eat healthier, so when lighter, great-tasting options for American favorites like french fries, come along – there’s a lot of buzz. Consumers see stories about healthier options or smaller portions and often look for ways to eat healthier at home. With Alexia’s new Smart Classics Fries and Potatoes, consumers can now enjoy 98 percent fat-free fries with 100 calories per serving, straight out of their oven.
New Alexia Smart Classics are roasted—never fried—and are made with U.S.-grown Yukon Select Potatoes for a taste consumers will love, without the guilt! They’re available in three varieties: straight-cut fries, crinkle-cut fries and skillet-style, tri-cut potatoes, giving consumers options to pick when they prepare one of America’s favorite side dishes at home1. These new, slimmed-down fries pair perfectly with a sandwich or alongside a dip like Sesame Soy Ketchup.
“Consumers are always in search of ways to enjoy their favorite foods while eating healthier, evidenced by changes to restaurant menus and recent news,” said Jason Allen senior brand manager, Alexia. “They look for ways to do so whether they’re eating out or they’re cooking at home. With our newest entry into the frozen french fry category, consumers can satisfy their craving for a great tasting fry with a lower-calorie, lower-fat option when compared to what’s available elsewhere.”
Now available in frozen food aisles nationwide, Alexia Smart Classics are sold in 32-ounce packages for a suggested retail price of $3.29. In addition to these three new, better-for-you fries, Alexia offers a full line of premium, all-natural frozen appetizers, artisan breads, and potato and sweet potato side dishes. To find more crowd-pleasing, all-natural frozen foods and recipes from Alexia, visit facebook.com/AlexiaFoods.
New Alexia Smart Classics are available in three varieties: straight-cut fries, crinkle-cut fries and skillet-style, tri-cut potatoes. These delicious new chef-inspired fries and potatoes pair perfectly with a gourmet sandwich or alongside a dip like Curried Yogurt when served as an appetizer or snack. Now available in frozen food aisles nationwide, new Alexia Smart Classics Fries and Potatoes are sold in 32-ounce packages for a suggested retail price of $3.29.
Suggested Dip Pairing
Curried Yogurt (Yield: 7oz.)
Ingredients:
3/4 cup plain yogurt
2 teaspoons curry powder
1 teaspoon lemon juice
1/2 teaspoon honey
1/4 teaspoon black pepper
1/8 teaspoon hot pepper sauce
Preparation:
1. Blend all ingredients together
2. Chill and serve.
3. Drain the yogurt in cheese cloth for a thicker, richer dip. (optional)
About Alexia
Alexia Foods was founded in 2002. In addition to all-natural, premium fries, Alexia offers a full line of gourmet frozen appetizers, breads and potato side dishes that go from freezer to table in less than 30 minutes. Alexia products are available at natural, gourmet, club, grocery and mass retail stores. For more crowd-pleasing, all-natural frozen foods and recipes from Alexia, please visit AlexiaFoods.com or Facebook.com/AlexiaFoods.
