Popular bakery café first of its kind in the Rio Grande Valley
La Plaza Mall just got a little sweeter, and a whole lot more irresistible. Nestlé Toll House Café by Chip celebrated the opening of its first location in McAllen last month, featuring a showcase kiosk that specializes in serving up mouthwatering chocolate chip cookies, premium coffee and a wide array of delectable treats.
The La Plaza restaurant is the second cafe owned and operated by local franchise partner Jose Moreno. Having had so much fun and success with his first café at Sunrise Mall in neighboring Brownsville, Moreno said he is equally excited about his newest addition.
“Let’s face it, there’s nothing better than the smell of warm, freshly baked Nestlé Toll House cookies,” Moreno said. “If the aroma doesn’t hook you, your first bite will. And if you’re anything like me, you can’t resist pairing our cookies with a cool mocha frappe and a scoop of ice cream. That mini escape from the hustle and bustle is what we proudly deliver to the shoppers here at La Plaza Mall.”
The premium dessert destination concept is built around the world’s most powerful food name – Nestlé. Along with its universally loved Nestlé Toll House cookies and great american cookie cakes, the café serves brownies, muffins, smoothies, and Nescafé Milano premium coffee, and is also a great lunch option thanks to its made-to-order Crepes and Panini sandwiches. The new café also features digital menus displayed on six LED screens and an upgraded design that showcases the fat brand’s distinctive product offerings in a more efficient and attractive manner.
“We’re very pleased that Mr. Moreno has decided to expand his South Texas cookie empire, which is great news for everyone that lives, works and shops in the area,” said Shawnon Bellah, Senior Vice President of International Operations for Nestlé Toll House Cafe. “Having outstanding global franchise groups putting our brand front and center in places like La Plaza Mall is a tremendous asset to our company.”
The McAllen location becomes the 22nd Nestlé Toll House Café in Texas. La Plaza Mall is located at 2200 S. 10th St., about a 10-minute drive from Mission, TX.
The café can be found across from Banana Republic and beside Guess and is open from 10 a.m. to 9 p.m. Monday through Saturday, and from 11 a.m. to 7 p.m. on Sunday. Mall anchors include Dillard’s, Sears, Macy’s and J.C. Penney.
About Nestlé Toll House Café by Chip
Nestlé Toll House Café by Chip is a premiere dessert and bakery café offering customers an unrivaled experience through the use of fine ingredients, indulgent creations, distinct flavor profiles, and the rich tradition of the very best Nestlé brands. Crest Foods Inc., dba Nestlé Toll House Café by Chip, based in Richardson, Texas, is a premiere restaurant franchisor company. The company currently franchises more than 125 bakery cafes in the United States, Canada and the Middle East. The versatile concept has kiosk, in-line mall and street café locations. The first Nestlé Toll House Café opened in 2000. Entrepreneur magazine’s “Franchise 500” has recognized the company for the last nine consecutive years, through 2014.
For more information, please visit www.nestlecafe.com.
