My Pie Pizza

Web Address: www.pizzayourway.com
Category: Fast Casual Custom
Established: 2013
Began Franchising: 2015
Franchised Units 0
Company-Owned Units 2 – Plus 5 Crust Italian Restaurants
Units in Development 1

Key Advantages

Custom selection of crusts, sauces, and toppings
Pizza ingredients based on traditional Italian recipes
2 minute bake time for pizzas
Unique seasonal specialties rotated throughout the year
Additional menu items include salads, appetizers, and deserts
Happy hour all day with half price refills of beer and wine
Organic New York style sauce, endorsed by football great Kurt Warner and available in jars for take-home use Experienced, successful restaurant team as franchisors
Small-box footprint equates to lower investment dollars and reduced occupancy costs
Operating model empowers management efficiency and unit growth
Open space with family-friendly atmosphere
Attractive markets are available throughout the US

The My Pie Story

It was spring of 2012 and three guys from the East Coast were thinking about how they were going to grow their Italian Pizza Restaurant concept, Crust. At that point, Crust already had the makings of a growing restaurant group with locations in Phoenix and Scottsdale, a catering company, MLB partnerships with the Arizona Diamondbacks and Colorado Rockies, a location in the Phoenix Convention Center, and a retail line that is anchored by their homemade Kurt Warner Marinara Sauce.

So the question became….what’s next? A few days after the meeting, one of the partners found himself in Chipotle choosing between hormone free chicken and beef, and suddenly he saw sausage and pepperoni! The idea of fast casual pizza immediately came to mind and My Pie: Pizza Your Way was born.

The guys knew they wanted their new concept to follow in the footsteps of their sister restaurant by using homemade recipes, authentic New York inspired pizza and strong family values. They also wanted it to incorporate some of the new, modern culture. My Pie is truly a modern classic. It is a place where guests have the opportunity to custom build their own dining experience using authentic Italian recipes served New York fast. My Pie makes its own dough and sauces daily from scratch.

What Makes My Pie: Pizza Your Way Different

NY Style – Distinguished by quality ingredients and flavor, it’s an art form for real New Yorkers, passed down from generations. With homemade recipes and strong family values, you can taste the passion put into each pie. My Pie brings the flavor of NY right to your neighborhood, all in a New York minute.

NY Fast – New York is about CONVENIENCE and SPEED! My Pie gives guests the ability to custom build their own pizza and have them watch it cook in just 2 minutes in our Neapolitan style, 800* “Wave Oven”.

NY Heritage – Real New Yorkers know the word loyalty. My Pie’s family values have been passed on through generations. The same loyalty found in its culture is found in its guests. Their employee team is a tight family, proud to serve a great product and happy to do it! It’s easy for guests to see the quality in the pie and the people serving it. At My Pie, they are truly passionate pizza people.

Fast Casual Custom Pizza Statistics

Americans eat on average 100 acres of pizza daily or 350 slices per second
93 percent of Americans eat at least one pizza per month, easily making pizza the number one dinner choice in the United States
The fast casual pizza segment is becoming the new darling of the restaurant industry with more than 65,000 units and $40 billion in annual U.S. sales* Fast casual custom pizza shops are courting customers who are looking for fresh artisan-style pizza made in under 5 minutes, complementing their customizable pizzas with craft beers

Training and Support

8 days in Phoenix and up to 5 days at the franchisee store

Company overview
Store operations
POS system and data reporting
Accounting
Marketing and advertising
Purchasing and inventory control
Equipment use and maintenance
Staffing
Customer service
Operational controls
Position hiring and training
Human resources

Committed To Community

My Pie not only offers a taste of New York to local neighborhoods, but also remains focused on its core values by giving back to the local community. The My Pie partnership with Kurt Warner helps support his charity, The Treasure House, by donating 10% of all retail proceeds of the Kurt Warner Marinara Sauce. My Pie wants all of their guests to feel the passion they have for their food and their concept. The My Pie guys and every employee in every restaurant are committed to giving guests the experience of NY energy and great pizza! They want people to feel at home as a welcome guest invited to enjoy pizza with the My Pie family.