Mount Gay Rum, known as the “Rum that invented Rum,” celebrates the one year anniversary of its newest marque, Black Barrel, alongside an enhanced bottle look for the brand.
In celebration of its 310th anniversary on February 20, 2013, Mount Gay launched Black Barrel, a new product within its portfolio and the first to feature its new brand identity. Eclipse, Eclipse Silver and XO all now reflect the new packaging. Mount Gay will update 1703 Old Cask Selection later this year. The updated bottle designs reflect the brand’s esteemed heritage while solidifying its place within the super-premium rum category.
“Mount Gay Rum is a handcrafted spirit with a rich history and refined character,” said Gene Song, Vice President of Marketing for Mount Gay Rum at Rémy Cointreau USA. “It is important that our packaging clearly communicates who we are and what we stand for as a brand.”
The new Mount Gay Eclipse and Eclipse Silver labels include a bolder reflection of the brand’s Bajan heritage, featuring a map of Barbados drawn in the style of the 18th century. The new design also highlights Mount Gay’s history by prominently displaying the year the brand was established. Each bottle is now adorned with a complementary logo on the face as a reference to the hand-stamped barrels of the past. The label is also subtly embossed with a trident, the national symbol of Barbados. The new XO packaging highlights the craft and attention given to the creation of Mount Gay Rum and features two front labels, a wooden cork stopper and an elegant gift box available in all sizes.
The Mount Gay Rum portfolio of products are available in bars, restaurants and retail outlets nationwide.
About Mount Gay Rum:
For more than three centuries, Mount Gay Rum has produced the world’s oldest refined rum. The extraordinary craftsmanship and exceptional people of Mount Gay Rum create a distinctive brand with a heritage dating back to 1703. Only the finest sugar cane molasses and pure coral filtered Barbadian water are selected to develop a hand crafted product that is enjoyed throughout the world. Mount Gay is double distilled, matured in toasted bourbon oak barrels and harmoniously blended by Master Blender Allen Smith to produce a rum with distinct character.
The Mount Gay portfolio includes the newly-launched Black Barrel, 1703 Old Cask Selection, XO, Eclipse and Eclipse Silver. Mount Gay is owned by Rémy Cointreau SA, and is exclusively imported to the U.S. by Rémy Cointreau USA, Inc.
For more information visit www.mountgay.com and www.facebook.com/mountgayrum.
