Mis Amigos’ Flavored Tequilas: Leading the Way and Kicking Up a Storm
Mis Amigos Tequilas was born and nurtured through the forward thinking of all of G&I Spirit Group USA’s valued employees, guided by the directors and founders of this uniquely styled company. R&I believes customer service and genuine interaction is the way to upsell in addition to high quality, unique products that stand out from the crowd. At the end of the day, the liquid has to be exceptional for all this to come together and it is.
Mis Amigos Tequila aims to educate the bars and venues they work with. This is with the goal of moving away from the sharp and bitter taste experience that most people associate with tequila, moving towards mouth-watering flavors with smooth texture. It still holds that exceptional elegance and mystery plus there is nothing that draws the attention as a round of Tequilas being ordered, it just has that “je ne sais quoi” associated with it.
The versatility of Tequila is undoubtedly one of its key strengths, being consumed not only as a party shot but also sipped with or without ice and used in cocktails. The variants in flavoured Tequilas is leading the way in the education through bartenders who enjoy the challenge of experimenting and getting away from the norm. As more consumers become aware of the diversity of variants, it is expected that this category will continue to grow year on year.
G&I Spirit Group USA worked for nearly 3 years to produce the Mis Amigos Tequilas Familia. Their first range consists of Chocolate, Chocolate & Lime and Coffee Tequila all 25% ABV. They have received awards for all three flavours as well as continuous outstanding reviews. With sales growing in excess of 35% growth per month, they pushed forward with their planned R&D on two more variants to join the collection.
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In January 2020, they launched Mis Amigos Chocolate Cream and Strawberry Cream Tequila, both with a 15% ABV, and sold out in the first 48 hours. Gina Duke, Spirit Development Director at G&I Spirit Group, stated, “We are overwhelmed by the response we are and have been receiving. We focus as a company on not only amazing products but on fantastic customer service.”
The Mis Amigos Tequila range will not stop there. Be on the lookout for many more flavors in R&D which will be launching in 2023. Shop Mis Amigos Chocolate & Strawberry Cream Tequila now on www.gi-spiritgroup.co.uk
