Legendary Rock Band Teams Up with Chivas in Multi Year Collaboration
Chivas Regal partners with new Brotherhood members Maná, the biggest Latin rock band in the world, to take Chivas Scotch whisky drinkers on an exclusive musical journey through an inside look at the band. Intimate documentary videos will follow Maná as they record their next album and plan for their next world tour. The public will have opportunities to win one-of-a-kind prizes, including dinner with the band and attendance at a private studio session.
“Chivas understands what success and brotherhood mean for the modern gentlemen, and no band better exemplifies that than Maná,” says Laurent Cutier, Brand Director of Scotch at PRUSA. “Over their twenty years of success and an estimated 35 million records sold, Fher, Alex, Sergio and Juán continue to embody these core values and that is why we’re welcoming them as the newest members of our Chivas Brotherhood community.”
Those who join the Chivas Brotherhood at www.chivasbrotherhood.com will have access to exclusive content like behind the scenes footage and sneak peeks on how Maná apply their collaborative spirit of brotherhood as they develop their next album.
“We attribute our years of success to a strong sense of friendship supporting each other through good and difficult times with profound loyalty,” says Fher. “We have a lot in common with Chivas and we think both our fans will enjoy the exclusive offerings and content that will come from this exciting partnership.”
Consumers can also follow the program on Twitter or on Facebook
ABOUT CHIVAS BROTHERS
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard,
the world’s co-leader in wine and spirits. Chivas Brothers is the global leader in luxury Scotch whisky and premium gin. Its portfolio includes Chivas Regal, Ballantine’s, Beefeater Gin, The Glenlivet, Royal Salute, Aberlour, Plymouth Gin, Longmorn, Scapa, 100 Pipers, Clan Campbell, Something Special and Passport. For additional information: www.chivasbrothers.com
ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 18,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, Plymouth Gin, Seagram’s Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod, Ricard and Avión Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob’s Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
