Malibu, the Spirit of Summer, is Bringing Consumers the Ultimate Summer Experience in Partnership with OneRepublic
Malibu, the original coconut liqueur and Caribbean rum blend, is out to give consumers the Best Summer Ever with a series of high-energy consumer activations across the country and an engaging online content series spotlighting its signature cocktails. To prove that summer will be bigger and better this year, Malibu is also partnering with the chart-topping band, OneRepublic, for their summer concert tour, including giving a few lucky fans all-expense paid VIP flyaway packages to Las Vegas for a private concert. As one of the most iconic brands of summer, Malibu is set to bring to life an unforgettable next three months.
“Malibu is a brand that has always embodied the spirit of summer, and this year, we’re making sure it’s bigger and better than ever before,” said Brian Mequet, Vice President, Rum and Liqueurs, Pernod Ricard USA. “Our Best Summer Ever campaign is based on the notion that ‘summer you’ is the happiest, most carefree version of ‘you,’ and Malibu wants to continue to inspire people to celebrate that sentiment this summer and all year long.”
OneRepublic Partnership
As the presenting sponsor of OneRepublic’s Native Summer Tour, the brand will give concert-goers across the country the opportunity to sample a variety of cocktails from the entire range of Malibu products. At select tour stops, the brand will have an even larger presence via pop-up cabanas, island-inspired cocktails and the “Best Summer Ever” experience, where consumers can post their bucket list to their social networks, inspiring a summer state of mind all season long.
Consumers who join in on the Malibu fun will also be eligible to enter a sweepstakes for a chance to win an all-expense paid VIP trip to a private OneRepublic concert in Las Vegas, hosted by the brand.
“We’re looking forward to the Native Summer Tour and our partnership with Malibu,” said Ryan Tedder of OneRepublic. “It’ll be a great summer performing for our fans – and Malibu and summertime go together like music and outdoor venues.”
Best Summer Ever Online and Offline
Malibu’s Best Summer Ever launch also marks the debut of a new global campaign that brings to life the concept that the best “you” is the “summer you.” A new television commercial, which will air across the country beginning May 19, 2014, encourages viewers to embrace the notion of making this summer the best summer yet.
Those who are seeking summer inspiration online will get a variety of entertaining tips and tricks on Malibu’s social media channels. From custom on-demand cocktails on Twitter to local city guides curated on Pinterest to instant-win music downloads on Facebook, Malibu’s digital channels will be yet another go-to resource for how to make this the Best Summer Ever. At select retailers nationwide, consumers will also get to enter for a chance to win OneRepublic concert tickets in their respective cities.
For those looking to toast to the Best Summer Ever, Malibu has created the following signature cocktail recipes just for its fans:
‘Til the Love Rums Out
2 parts Malibu
1.5 parts cranberry juice
1.5 parts pineapple juice
Build over ice. Stir and serve.
Stop & Stare Fizz
2 parts Malibu Island Spiced
1.5 parts lemon lime soda
1.5 parts cranberry juice
Build over ice. Stir and serve.
Good Life Sunrise
2 parts Malibu Black
1 part orange juice
Splash of grenadine
Build over ice. Stir and serve.
To join in on the Best Summer Ever conversation, visit MalibuBestSummerEver.com.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, Plymouth Gin, Seagram’s Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod, Ricard and Avión Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob’s Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines. Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.
