Lyre’s Non-Alcoholic Spirits, a pioneer in the alcohol-free beverage industry, and the most awarded non-alcoholic spirits company in the world, is proud to announce the brand as the Official Non-Alcoholic Beverage Partner of Dry January USA® in partnership with Meharry School of Global Health. As the brand’s third year partnering with Dry January USA, Lyre’s encourages individuals to start off the year with intention by exploring the benefits of mindful drinking. This January, Lyre’s will donate $1 for every selected bottle* sold, supporting Meharry’s research on alcohol’s health impact in minority communities.
Dry January® is an annual initiative that encourages individuals to begin the new year by taking a break from alcohol for the entire month of January. Launched in 2013 by Alcohol Change UK, the movement has grown rapidly with over 30% of Americans participating in the challenge in 2024. As the movement continues to grow, consumers are looking to cut down alcohol consumption for a variety of reasons and in turn are seeking out new options for alcohol-free beverages.
“We’re thrilled to again be a part of this great initiative where we invite people to explore the benefits of balance and living better at the start of this new year,” said David Gimpelson, Chief Executive Officer of Lyre’s. “Our goal is to give people the freedom to enjoy drinks their own way, and that’s what Lyre’s does, allows people to enjoy the same great cocktails without alcohol. As mindful drinking continues to grow, we want to be there every step of the way for consumers, those who are looking to test out the sober lifestyle in Dry January or continue it year-round.”
With the aim to change the way the world drinks, Lyre’s offers a variety of alcohol-free classic spirits, ready-to-drink options, and a sparkling wine alternative, that gives an elevated drinking experience that redefines how consumers approach non-alcoholic mixology. Hero products include American Malt ($37.99) which embodies the essence of a gently mellowed American Classic Bourbon Malt, Dry London Spirit ($37.99) inspired by the iconic Dry London Gin, as well as Margarita ready to drink cocktail ($14.99, 4-pack) sparkling and fresh to taste with earthy tones of Agave Blanco, Orange Sec, and lime for a classic finish. All products can be purchased at the Lyre’s website.
For more information on Lyre’s, visit Lyres.com and follow @LyresSpiritCo on Instagram with #LyresSpiritCo and #MakeItALyres, and Facebook.
