The Louisiana Seafood Promotion and Marketing Board approved a marketing partnership with the New Orleans Saints in a special board meeting held last week at the board’s offices in New Orleans.
The proposal for the 2012 season will make Louisiana Seafood the official seafood for the New Orleans Saints and the Mercedes-Benz Superdome. This agreement also includes LED board announcements and signage throughout the Mercedes-Benz Superdome. In addition, local chefs will have the opportunity to be featured on television broadcasts, increasing awareness across the region and nation of the exceptional flavor and quality of Louisiana seafood.
“This is an incredible opportunity for Louisiana seafood to be aligned with one of the top football teams in the Nation,” said Harlon Pearce, chairman of the Louisiana Seafood Promotion and Marketing Board. “We look forward to a great season of Saints and Seafood.”
The program will be funded by marketing dollars given to the board by BP to help the Louisiana Seafood industry regain lost market share following the Gulf Oil Spill in 2010.
For more information about the Louisiana seafood industry including impacts from Hurricane Isaac visit LouisianaSeafoodNews.com
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LSPMB was created in 1984 by the state of Louisiana to support their vast historical commercial fisheries industry. The Board is composed of 15 members and each member represents a sector of the industry: harvesters, processors, wholesalers, restaurateurs/retailers, fisheries resource managers, public health officers and marketing specialists.
