After its launch in April 2013, Sullivan County’s newest craft beer purveyor, Roscoe Beer Co., is ready to take its marketing and communications efforts to another level. To champion this effort, the beer company has appointed Milford, PA-based boutique marketing agency, KKPR Marketing & Public Relations.
“We are excited to be working with the KKPR team,” said Tera Luty, Director of Operations for Roscoe Beer Company. “Their enthusiasm and previous work within the industry made it an easy choice for us to pair up with them.
As Roscoe Beer Company expands their business, KKPR Marketing & Public Relations will work to combine innovative thinking and creativity with a fresh take on this unique, yet traditional beer company.
Comprised of local business owners with a passion for craft beer and a deep-rooted love for their hometown of Roscoe, NY, Roscoe Beer Co. launched its flagship brew, Trout Town American Amber Ale in April 2013.
True to its name, the ale pours a deep amber color, with a clean nose, balanced hops and malt, and ends with a light citrus finish. As a nod to tradition, this style of beer was typically brewed around New York State during the early 1900’s. Roscoe Beer Co.’s initiative is to remain true to American beer-making traditions which have evolved from their early European ancestors.
“This is a project that will ignite excitement across the board,” said Katrina Foster, President & Founder of KKPR Marketing & Public Relations. “The folks in Sullivan County have been quite receptive to the brew and the craft beer industry has accumulated a fan base that just seems to continue to grow without bounds. We are compelled by this opportunity and look forward to working with the Roscoe Beer Company team.”
KKPR, Kconceptual Kreations, has grown from a one-woman, home-based business in 2006 to an award-winning agency that currently includes additional publicists, designers, and administration staff. The marketing and public relations company re-launched its brand in September of 2008, which introduced KKPR Marketing & Public Relations, the new look and feel of Kconceptual Kreations. Since its brand re-launch, many new and exciting things have developed in the world of KKPR from new clients and services to new staff and KKPR Brands. Most recently, KKPR Marketing & Public Relations took home a SAGE Award for Best Practices in Marketing & Communications, and earlier in the year, the budding agency was presented with an ADDY award by the AAF NEPA for The Looking Glass Project; a special event turned KKPR brand, which the agency created in the beginning of 2010.
To get the most up-to-date information about Roscoe Beer Company, you can check out their website (www.RoscoeBeerCompany.com <http://www.RoscoeBeerCompany.com> ), follow them on Facebook, Twitter, and LinkedIn.
