Kahlúa Delivers a Fresh Take on Summer Entertaining with New Frozen Cocktails and a Summer Movie Series for Consumers Across the Country
Kahlúa, the classic rum and coffee liqueur, is putting a stake in summer with the new Kahlúa Summer Shake-Up campaign. From casual dinner parties, to backyard BBQs, and everything in between, Kahlúa is out to inspire consumers to shake things up this season – do things a little differently – through engaging digital content and interactive experiences all summer long.
To launch the campaign, the brand is sponsoring the New York magazine and Vulture multi-city, summer-long Kahlúa Summer Shake-Up Movie Blend Series, with kick-off in New York City aboard the iconic Intrepid Sea, Air & Space Museum. With a series of themed frozen and iced cocktail bars on-deck, guests will enjoy all of the classic Kahlúa cocktails followed by a screening of a summer movie classic. The outdoor cocktail and movie screening event will be hosted by actress Jes Macallan, who stars on the ABC drama Mistresses and is best known for her chic style and sassy personality.
“We have always embraced Kahlúa as a classic cocktail liqueur, but this season, we’re excited to shake things up a bit for our fans,” said Brian Mequet, Vice President, Rum and Liqueurs, Pernod Ricard USA. “We want to show consumers that there is a retro-cool way to do summertime cocktails and parties. Our Kahlúa Summer Shake-Up campaign will inspire you to whip, shake and mix-up all of your favorite activities.”
The Kahlúa brand will feature classic summer cocktail parties and movie screenings through a unique and non-traditional series of events in select markets across the country.
To continue to drive engagement and education around how consumers can shake-up their own summer routine, the Kahlúa social media channels will serve as the hub of entertaining and cocktailing inspiration. Through a series of static and dynamic digital content to be posted across Facebook, Twitter, Instagram, Pinterest and the Kahlúa newsletter, the brand will share all of the essentials to playing the perfect party host by putting a fun, new twist on summer entertaining.
To learn more about the Kahlúa Summer Shake-Up, use the hashtag #KahluaSummer and visit us at Facebook, Twitter, Instagram, and Pinterest.
Kahlúa Frozen Mudslide
Ingredients:
- 1 part Kahlúa
- 1 part ABSOLUT Vodka
- 1/2 part Irish cream liqueur
- 1 part vanilla ice cream
Directions:
- In a blender add ice, Kahlúa, ABSOLUT, cream and ice cream and blend.
- Rim the inside of your glass with chocolate syrup and pour into a hurricane glass.
Kahlúa Bushwacker
Ingredients:
- 1 part Kahlúa
- 2 parts cream of coconut
- 1/2 part dark rum
- 1/2 part Hiram Walker Dark Crème de Cacao
- 2 parts milk
Directions:
- Combine all ingredients with ice in a blender.
- Blend well and serve in a specialty glass.
Kahlúa Iced Coffee
Ingredients:
- 2 parts Kahlúa
- 2 parts chilled iced coffee
- 1 part milk or cream
Directions:
- Pour Kahlúa into a highball glass filled with ice.
- Add coffee and milk or cream.
About Pernod Ricard USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, Plymouth Gin, Seagram’s Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod, Ricard and Avión Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob’s Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
Pernod Ricard USA is based in Purchase, New York, and has roughly 850 employees across the country.
Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.
