Menu Insert Allows Guests to Choose their Burger Personality with Hundreds of Custom Flavor Combinations
Global restaurant chain Johnny Rockets announced today their latest menu concept – the new Build-Your-Own-Burger (B.Y.O.B.) ordering option. With a price point starting at $5.49, the new menu approach presents consumers with the opportunity to individualize their burger far beyond the brand’s standard offerings.
As part of the new B.Y.O.B. program, guests will be given a B.Y.O.B. menu insert, designed by Orlando- based branding services agency, Push. Complementing the already unique dining experience at Johnny Rockets, guests will be able to choose from a broad range of hamburger toppings, providing them with hundreds of available flavor combinations. Guests can begin with one of four protein options including chicken breast, turkey, 100% soy Boca burger and Johnny Rockets’ famous 1/3-pound hamburger made with 100% fresh, never frozen, all natural beef. Consumers can then create hundreds of iterations of the classic hamburger with fresh toppings that include lettuce, tomato, onions, pickles, jalapenos, relish and variety of cheeses and newly introduced sauces. Add-ons include all-meat chili, fried eggs, smoked bacon, grilled peppers, mushrooms and onion rings.
“With the new B.Y.O.B. concept, we are giving our guests the opportunity to personalize their burgers to their liking by offering a variety of flavor and toppings options,” said Art Tinajero, Johnny Rockets Senior Director of Field Marketing. “This menu reflects the brand’s desire to adapt to the growing industry trend toward customization in today’s highly competitive marketplace.”
Dovetailing with the B.Y.O.B. launch, Johnny Rockets will also debut a new artisan burger bun as well as a variety of new sauce options including a zesty chipotle ketchup. It’s all part of an ongoing effort to expand upon the superior quality of the brand’s core products.
In addition to the new customizable B.Y.O.B. option, as always, guests can accompany their hamburger with the restaurant’s signature crispy American fries and premium ice cream shakes, as well as a variety of classic sandwiches that have made Johnny Rockets an iconic dining destination since it opened its first location in Los Angeles in 1986. Since that time, Johnny Rockets has grown to more than 300 locations, serving 18 million hamburgers each year.
The launch will be supported by an extensive outdoor billboard and cinema advertising campaign created by Push, an ideal media fit with approximately 45% of Johnny Rockets locations situated in or near malls that include movie theaters.
The B.Y.O.B. concept will be rolled out at all Johnny Rockets locations nationwide on April 14th.
About Johnny Rockets:
Johnny Rockets is a global restaurant franchise that offers food and fun reminiscent of feel-good Americana. Every Johnny Rockets restaurant serves simple, great-tasting food from a menu of all-American favorites, including 1/3-pound (5.3 oz.) hamburgers made with 100% fresh, never frozen, all-natural beef, crispy American Fries and premium ice cream shakes and malts. This dynamic lifestyle brand offers friendly service, upbeat music, twirled straws, ketchup smiles and dancing servers, contributing to the chain’s signature atmosphere of relaxed, casual fun. Johnny Rockets operates more than 300 franchise and corporate locations in 26 countries around the world. For more information, visit www.johnnyrockets.com.
