Food and Beverage Magazine feature and Rock legend Joey Kramer, drummer for Aerosmith and founder of the Rockin’ & Roastin’ organic coffee brand, will open Joey Kramer’s Rockin’ & Roastin’ Café in April. Situated at the intersection of Routes 1 and 1A in North Attleborough, MA, Joey Kramer Rockin’ & Roastin’ Café will cater to the coffee faithful by offering an unmatched atmosphere laced with rock royalty.
Encompassing 1,500 square feet, Joey Kramer’s Rockin’ & Roastin’ Café will be a coffeehouse with rockstar edge. As one approaches, Kramer’s custom-designed Rockin’ & Roastin’ dragon will be reproduced into a bold sign with illuminated eyes. In a glass jewel case visible from the roadways, Kramer’s full drum kit from the recent “Let Rock Rule!” world tour will be expertly backlit and displayed in all its glory. Once inside, the ceiling is lined with undulating rock-and-roll images and memorabilia so while java aficionados await their Rockin’ & Roastin’ creations, they can experience a taste in music history. With table seating and plush couches, Joey Kramer’s Rockin’ & Roastin’ Café’s décor is unlike any other coffeehouse. Dark crimson tones as well as ornate moldings and fixtures will set the stage in Kramer’s coffee sanctuary while classic rock-and-roll music videos and legendary concerts play on screens in the background. Joey Kramer’s Rockin’ & Roastin’ Café also will boast a seasonal patio spanning an additional 1,500 square feet and has complimentary WiFi.
Baristas will prepare a variety of coffee drinks using the traditional Rockin’ & Roastin’ brews (Guatemala, Ethiopia, Sumatra), a signature espresso, an all-natural Swiss water-based decaffeinated version, organic flavored coffees such as French vanilla and hazelnut, seasonal blends and cappuccinos. For those looking to snack, Joey Kramer’s Rockin’ & Roastin’ Café will offer fresh goods including coffee cakes, Danishes, pastries and muffins that are baked in-house as well as breakfast sandwiches. There also will be a full line of Rockin’ & Roastin’ merchandise available including branded apparel as well as 12-ounce bags and single-serve cups of Kramer’s signature brews.
Joey Kramer’s Rockin’ & Roastin’ Café currently is accepting employment applications for all positions including general manager, shift managers, baristas, cashiers and more. Interested parties can visit www.rockinandroastinrestaurant.com/jobs, select the “Rockin’ and Roastin’ Cafe – Massachusetts” option at the top, and submit their application electronically.
Joey Kramer’s Rockin’ & Roastin’ Café will be located at 551B South Washington Street in North Attleborough, MA. For more information on Rockin’ & Roastin’, please visit: www.rockinandroastin.com.
ABOUT ROCKIN’ & ROASTIN’:
Joey Kramer of Aerosmith is a coffee-loving Rock ‘n Roll Hall of Famer. The story of Joey Kramer’s Rockin’ & Roastin’ 100% USDA organic certified, custom-roasted coffee brews begins in the field. Unlike “sun grown” coffee that’s cheaper to produce but requires chemical fertilizers and pesticides and leads to the destruction of native rainforests, Rockin’ & Roastin’ coffee is lovingly cultivated using the traditional “shade grown” method, under a canopy of indigenous trees, that leads to Arabica beans. This sustainable practice supports a wide diversity of plant and animal life, provides food and shelter to migrating birds, and helps to filter carbon dioxide from the air, reducing the danger of global warming. There currently is a trio of international blends offered: a medium roast from Guatemala; a medium-dark roast from Ethiopia; and, a dark roast hailing from Sumatra. Rockin’ & Roastin’ also is the official hot brewed coffee at House of Blues locations throughout the nation. For more information, please visit: www.rockinandroastin.com. Follow Rockin’ & Roastin’ on Facebook and Twitter.
