Present “Disruptive Innovation in Hospitality and Travel” at 87th Annual Hotel Ezra Cornell
Janet Gerhard, Executive Director of Hospitality at newBrandAnalytics, a leading provider of Social Business Intelligence solutions, will be a featured panelist at the 87th Annual Hotel Ezra Cornell. In “Disruptive Innovation in Hospitality and Travel,” she and fellow innovators in the hospitality and travel space will showcase a variety of exciting ventures in the industry. From online travel booking to social media analytics, panelists will highlight their initiatives and discuss emerging opportunities in the global industry that are disrupting the status quo.
“Participating in this year’s HEC, especially given its focus on innovation, is one more extension of our partnership with Cornell,” says Gerhard. “We’re actively collaborating with them on research using unstructured social media feedback to identify — by industry segment —- the aspects of customer experience most directly drive loyalty. We anticipate our findings will not only help properties worldwide better listen to their guests, but also understand and maintain the experience necessary to earn their loyalty.”
As Executive Director of Hospitality at newBrandAnalytics, Gerhard drives the strategy, team coordination, major account mapping and the successful execution and delivery of consulting projects to the firm’s Hospitality clients. She previously was with Maritz Research, one of the world’s largest marketing research firms, where, for nearly a decade, she developed and managed global customer satisfaction programs for the hospitality and leisure industries. She began her career with The Ritz-Carlton Hotel Company. Gerhard holds a Bachelor of Science degree in Hotel Administration from Cornell University and is an active member of the Cornell Hotel Society, Cornell Club of Greater Philadelphia, Cornell Alumni Admissions Ambassador Network, and the American Hotel & Lodging Association.
Hotel Ezra Cornell (HEC) is an annual student-run hospitality conference that has been an 87-year tradition at the Cornell School of Hotel Administration. The conference attracts hospitality industry leaders and school alumni, faculty, and students to the Cornell campus and the Statler Hotel for a weekend of networking, education, entertainment, and culinary experiences.
Hotel Ezra Cornell runs April 12-15 at Cornell University School of Hotel Administration in Ithaca, NY. For more information, please visit http://www.hotelschool.cornell.edu/academics/hec/conference/.
About newBrandAnalytics
Washington, D.C.-based newBrandAnalytics is the leader in Social Business Intelligence solutions for the restaurant, hospitality, retail, travel, and leisure industries. Their flagship offering, Social Guest SatisfactionTM is used by thousands of restaurants, hotels, and retailers and is proven to improve guest experience. The company was recently named the Venture Summit Mid-Atlantic 100 Company of the Year. www.newBrandAnalytics.com
