BUTTERY JACK – JACK IN THE BOX® ISSUES DECLARATION OF DELICIOUS, COMMITS TO GIVING AWAY ONE MILLION BURGERS
Jack announces ingredient changes to 29 menu items and unveils all-new Double Jack™ burger
(SAN DIEGO, Calif.) – February 8, 2016 – Standing up for life, liberty and the pursuit of the most delicious burgers, Jack in the Box® has issued its Declaration of Delicious, announcing a steadfast commitment to giving guests what they want and deserve – tastier burgers made with quality, craveable ingredients. With as much enthusiasm as George Washington crossing the Delaware River, Jack in the Box is making some seriously delicious upgrades to 29 menu items, including burgers, chicken sandwiches and certain breakfast items.
Ushering in this era of delicious is the NEW Double Jack™ burger. More than a double cheeseburger, this is Jack’s testament to making every burger better. The Double Jack burger showcases all of Jack in the Box’s burger upgrades in one delicious bite, including: a new buttery bakery bun, two juicy 100% beef patties, two slices of American cheese, crisp hand-leafed lettuce, freshly sliced tomatoes, real mayonnaise, ketchup, mustard, pickles and onions.
But BUTTERY JACK – Jack in the Box doesn’t just want you take their word for it. Guests are invited to taste and believe for themselves! As seen in its commercial spot, “Crossing the Delaware,” during the Big Game, Jack in the Box is so confident about these mouthwatering burger changes that they are willing to give away ONE MILLION burgers!
“We conducted several rounds of research over the last year to discover what guests love most about their burgers,” said Iwona Alter, Jack in the Box Vice President of Product Marketing & Innovation. “With this input, we believe we have found the winning combination of ingredients, as guests overwhelmingly prefer the taste of our new burgers.”
To receive their free burger, guests must visit jackinthebox.com to sign up and get a coupon redeemable for a free Double Jack OR Jumbo Jack® burger. Once registered, guests will receive their coupon via text or email. Guests simply show the coupon on a mobile device or bring in a printed version to any participating Jack in the Box restaurant to receive the free burger. Guests have a week to redeem their burger, or until one million burgers have been claimed. No purchase necessary. Limit one per customer.
Take a bite out of the new Double Jack burger and make your Declaration by joining the conversation with #DeclarationOfDelicious.
For more information on the Declaration of Delicious and the Double Jack burger, visit jackinthebox.com, and connect with Jack on Facebook, Twitter, Instagram, YouTube and Vine.
About Jack in the Box Inc.
Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation’s largest hamburger chains, with more than 2,200 restaurants in 21 states and Guam. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba®, a leader in fast-casual dining, with more than 600 restaurants in 47 states, the District of Columbia and Canada. For more information on Jack in the Box and Qdoba, including franchising opportunities, visit www.jackinthebox.com or www.qdoba.com.
