As world-renowned chef Michel Richard makes his long awaited entry into the New York dining scene with not one, but two establishments, Villard Michel Richard and Pomme Palais, award winning interactive agency, IdeaWork Studios, introduces the online presence for both of the highly anticipated restaurants.
IdeaWork, which has earned an impressive reputation for their extensive design and development work in the fine dining industry, was tapped by the Chef to create these separate digital presences – each needed to celebrate the food, and capture the distinct feeling and offerings of their locations. With Villard Michele Richard, it was also important to showcase the impressive spaces the fine dining restaurant occupies in the New York Palace. With Pomme Palais, the online presence needed to reflect, and display, the French market and casual dining offerings. “We worked closely with the Chef to incorporate his brand, and reflect the elegance and sophistication of his cuisine for both locations,” says Jay Schwartz, founder and Chief Creative Officer of IdeaWork Studios. “The establishments are very different, but at each, the visitor experience is food-focused, refined, yet uncomplicated, which we endeavored to emulate online.”
The sites, which run on IdeaWork’s custom content management system, feature mouth-watering photography of the Chef’s creations. The presence for Villard Michel Richard provides users effortless exploration of Villard’s two spaces: the main dining room, and the more intimate pre-fixe Gallery. The Pomme Palais site highlights the delectable French take-away pastry creations, gifts, and menu offerings. The agency’s CMS was tailored specifically for both restaurants, including online reservation and database management.
IdeaWork Studios, Inc. is a full-service interactive agency with offices in Santa Barbara, CA, New York City, and Las Vegas. IdeaWork prides itself on being the antidote to the big agency experience, proving that big things can come from small offices; the team focuses on excellence and efficiency, delivering big agency-quality work, but without the big agency bureaucracy. IdeaWork specializes in fine dining, fitness, hospitality, nightlife, gaming, and luxury industries. For more information visit them online www.ideawork.com, or like them on Facebook and follow them on Twitter.
