Hybrid online grocery/meal kit delivery service
The old food take-out model has both evolved and competes with new options gaining traction with consumers. Increasingly, more consumers are open to new ways to order, prepare, and cook groceries and meals.
The meal kit delivery space has several food startups battling it out within the borders of large metropolitan cities. These new services cater to the young, urban, affluent professional or gourmet-leaning couple. In contrast, San Francisco-based Handpick targets individuals, couples and families who are both time-strapped yet also budget-conscious. The majority of families and consumers simply cannot afford the other pricier meal kit delivery services and ordering a bunch of groceries online or via mobile for delivery still leaves the actual meal planning and how to use the food ingredients unresolved.
Handpick helps busy consumers by shouldering the burden of planning what to cook, building a shopping list and shopping for the groceries and how to use up the ingredients purchased. Instead of traditional online grocery purchases, take out, ready-cooked meal servings or pre-portioned food ingredients that are either partially prepped or ready for chopping, Handpick is taking a hybrid approach. It is about to introduce a new way to help consumers purchase, cook and eat healthy meals. Handpick’s forthcoming “smart groceries” approach helps consumers obtain and cook meals that are tasty, healthy and incredibly easy to prepare, with an emphasis on being the most affordable.
Handpick is partnering directly with the largest grocery providers to ship intelligently paired ingredients with step-by-step recipes directly to the consumer. Its planned offering has several compelling twists and distinct benefits that none of the existing alternatives (whether those be online grocery ordering and delivery or meal kit delivery services) can offer.
