Vienna Beef, the legendary company synonymous with premium hot dogs for 130 years, today announced it is the Milwaukee Brewers™ new official hot dog partner at American Family Field™. Stadium visitors will now be able to experience Vienna Beef’s premium hot dogs and jumbo dogs featuring quality ingredients and expert craftmanship at every Brewers™ home game starting with the home opener on April 3.
Vienna Beef: Official Hot Dog Partner of Milwaukee Brewers
This new partnership comes just as the brand is growing its grocery store retail distribution into Southeast Wisconsin. Vienna Beef hot dogs and jumbo dogs are now available at most Pick ‘n Save and Metro Market locations and various retailers across Wisconsin. Vienna Beef hot dogs and sausages have been long sold at stands and restaurants in the state and Wisconsinites can search for their nearest dining or retail location at www.viennabeef.com.
“This is an exciting time for Vienna Beef, and we are thrilled to embrace the Milwaukee community and the many longtime supporters in the area. As close neighbors located 90 miles south in Chicago, we feel a kinship with Milwaukee. We can’t imagine a better way to embrace that connection than our partnership with the Brewers™ and Pick ‘n Save and Metro Market stores,” said Timothy O’Brien, president of Vienna Beef. “We are grateful to our many Milwaukee area hot dog stand vendors and other retailers who have been carrying our product for many years, some close to half a century, leading the way for these exciting new partnerships.”
As part of its sponsorship agreement with the Brewers™, in-stadium fans will see rotational Vienna Beef signage along the first and third base sides of the field as well as experience Vienna Beef promotions at all concession stand screens.
Vienna Beef is also launching retail promotions and savings through its new partnership with Pick ‘n Save and Metro Market and its products will be available for in-store pick up or delivery. According to Vienna Beef’s president, launching both new partnerships leading into baseball season and summer made good business sense as it is one of the most popular times to enjoy hot dogs and then Brewers™ fans, whether in the stadium or grilling out in the parking lot or at home, can enjoy.
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“Vienna Beef is coming to our stores just in time for summer and we’re pleased to be able to provide the greater Milwaukee area with this new iconic hot dog choice at our stores,” said Brian Dicken, vice president meat and seafood, Roundy’s Supermarkets, Inc.
For more information about the Milwaukee Brewers™ and American Family Field™, visit www.mlb.com/brewers/ballpark. To learn more about Vienna Beef, visit www.ViennaBeef.com.
About Vienna Beef
Founded in 1893, Vienna Beef manufactures and distributes beef hot dogs and sausages following its time-honored original recipes, with premium domestic beef hickory-smoked for authentic flavor. Austrian-Hungarian immigrants Emil Reichel and Samuel Ladany introduced their family frankfurter recipe at the legendary Columbian Exposition/World’s Fair and the same recipe is still used 130 years later. The company also produces pickles and condiments, soups and chilis, and other premium top-quality foods, distributed throughout the United States and internationally. Vienna Beef products are available at Hot Dog Stands and restaurants, retail stores, online, and at the company’s factory store in Chicago. Learn more at ViennaBeef.com.
