Tapping into the growing trend of flavored whisky, Hood River Distillers, Inc. announced today the launch of SinFire™ Cinnamon Whisky.
Playing up the cinnamon flavor and the sinful and fiery nature of the spirit, the “SinFire” name instantly lets the drinker know they are in store for a unique, sweet yet sizzling experience.
“Flavored whisky continues to be a growing category in the spirits market, and our experience and success with Canadian whiskies makes this a natural endeavor for us,” said Ronald Dodge, Hood River Distillers president and CEO. “With the development of SinFire Cinnamon Whisky, our goal is to offer our distributors, on and off-premise partners a great-tasting, flavored whisky, at a great value.”
Targeting men and women ages 21-40, SinFire Cinnamon Whisky combines the smooth, rich notes of a good, balanced whisky and warm, spicy-sweet cinnamon flavors. The distinctive flavor has limitless serving options, served chilled for a zesty summer cocktail or warm offering the perfect way to heat up a cold winter day. SinFire Cinnamon Whisky is great served straight up or on the rocks, but also lends itself to both new and classic whisky cocktail recipes for a truly invigorating tasting experience.
Available for national distribution in February 2012, SinFire Cinnamon Whisky will retail for approximately $16.99 (750 ml). For more information about the product or how to purchase SinFire Cinnamon Whisky, visit www.hrdspirits.com <http://www.hrdspirits.com/> or email hrdsales@hrdspirits.com.
About Hood River Distillers
Founded in 1934 and headquartered in Hood River, Ore., Hood River Distillers is the Northwest’s largest and oldest importer, producer, bottler and marketer of distilled spirits. Pendleton® Whisky, Pendleton 1910™, Broker’s London Dry Gin, Yazi Ginger Vodka, Knickers Irish Cream Whiskey, ULLR Nordic Libation, HRD Vodka and the complete line of Monarch distilled spirits are just a few of the company’s brands distributed across the country. Hood River Distillers is a member of the Century Council <http://www.centurycouncil.org/> and promotes responsible drinking habits. For more information, visit www.hrdspirits.com <http://www.hrdspirits.com/> .
