Custom High Brew Liner Embarks on Maiden Voyage During High Road Tour
High Brew Cold Brew, the ready-to-drink coffee brand, is touring the country in a refurbished, custom 1952 GMC Coach bus, fueling the masses with every pitstop
High Brew Cold Brew Coffee is hitting the road this summer on their #HighRoadTour to prove #BusLife is far more enticing than #VanLife. The ready-to-drink cold-brew coffee is taking its fetching, newly refurbished 1952 GMC Coach bus, aptly named the #HighBrewLiner, for a spin around the U.S. to fuel guests with their perky liquid goodness at pit stops in 31 cities nationwide.
High Brew tapped experiential marketing firm, OutCold, to turn their vision into reality. The retrofitted red and silver bus will be delivering delicious, refreshing cold-brew to those who are making the most of their summer and headed to where the action is, such as the Mountain Games in Vail or Lockn Fest.
“You can bet we are going to consume a busload of cold-brew during this aggressive five-month tour, but we are walking the walk because High Brew is truly for those who do. We’ve been working hard on the bus restoration for months but there was no other way we’d want to take a road trip unless it was in true High Brew style,” says Fritz Heffinger, CEO of OutCold. “We can’t be more excited to meet both old and new High Brew fans during this adventure of a lifetime.”
In addition to hitting summer hot spots, there may be additional ways to get in on the cold-brew action when the bus rolls in to town by following High Brew on Twitter at @highbrewcoffee. The cities and dates are as follows:
June 6-11, 2017 Denver/Vail, CO
June 16, 2017 Phoenix, AZ
June 18, 21, 2017 San Diego, CA
June 22-25, 2017 Los Angeles, CA
June 29-July 2, 2017 San Francisco, CA
July 7-8, 2017 Portland, OR
July 12-13, 2017 Seattle, WA
July 26, 2017 Des Moines, IA
July 28-29, 2017 Detroit, MI
Aug 2-5, 2017 Chicago, IL
Aug 10-13, 2017 Boston, MA
Aug 16-20, 2017 New York/Hamptons, NY
Aug 23-27, 2017 Lockn festival, VA
Aug 30-Sep 1, 2017 Philadelphia, PA
Sep 2, 2017 Baltimore, MD
Sep 3, 2017 Washington, DC
Sep 7-8, 2017 Charlotte, NC
Sep 10, 13, 2017 Orlando, FL
Sep 14-15, 2017 Tampa, FL
Sep 17, 20, 2017 Atlanta, GA
Sep 21-23, 2017 Nashville, TN
Sep 24, 2-017 Cincinnati, OH
Sep 28-29, 2017 Columbus, OH
Sep 30-Oct 1, 2017 Indianapolis, IN
Oct 5, 2017 Bentonville, AR
Oct 7-8, 11, 2017 Dallas, TX
Oct 12-15, 2017 Austin, TX
Oct 18-20, 2017 San Antonio, TX
Oct 21-22, 25, 2017 Houston, TX
Oct 27-29, 2017 New Orleans, LA
*Dates are subject to change
High Brew’s cold brew coffees are made from 100 percent Arabica beans that are never exposed to heat, meaning the brewing process isn’t in a hurry even with all the summer fun going on. The cold brewing method results in coffee has less acidity and offers two times the caffeine as a regular cup of coffee. Conveniently packaged in slim eight ounce cans, High Brew is perfect #forthosewhodo in summer and beyond. Flavors include Black and Bold, Double Espresso, Mexican Vanilla, Salted Caramel, Dark Chocolate Mocha and Creamy Cappuccino plus Protein.
About High Brew Coffee®
After working tirelessly for 13 years to turn his tiny tea company into a household name, David Smith, co-founder of Sweet Leaf Tea, embarked on the sailing adventure of a lifetime. Discovering the benefits of refreshing cold-brewed coffee during warm nights navigating rough waters, the idea for High Brew Coffee® was born. Founded in 2014, High Brew is an all-natural 100 percent Arabica blend ready-to-drink cold brew coffee made from Direct Trade coffee beans. Brewed with zero heat, High Brew Coffee® offers premium low-calorie cold-brews in smooth, delicious flavors such as Double Espresso, Mexican Vanilla, Salted Caramel, Dark Chocolate Mocha, Black & Bold and Creamy Cappuccino + Protein. High Brew Coffee is shelf stable to perfectly accompany an active and on-the-go lifestyle. For more information, please visit www.highbrewcoffee.com.
