HEINEKEN USA, The White Plains Business Improvement District and White Plains Mayor Tom Roach Partner To Help Keep Westchester’s Residents Safe During Their New Year’s Eve Celebrations
HEINEKEN USA once again joined forces with The City of White Plains and The White Plains Business Improvement District to help keep residents safe on New Year’s Eve. The groups today announced the 10th annual “New Year. Safe Ride.” program, in which HEINEKEN USA provided free and safe rides home for Westchester County residents of legal drinking age who celebrated New Year’s Eve in downtown White Plains.
A dedicated fleet of more than 30 cars provided complimentary rides home for those 21 and older traveling anywhere in White Plains and throughout Westchester County.
“Over the past nine years, the ‘New Year. Safe Ride.’ program has provided more than 3,000 free and safe rides home for Westchester County residents of legal drinking age to help people enjoy a safe and happy holiday season,” said Stacey Tank, Senior Vice President & Chief Corporate Relations Officer, HEINEKEN USA. “This program is a long-standing demonstration of the importance HEINEKEN USA places on responsible consumption. We are honored to stand alongside our community partners and are proud to be headquartered here in White Plains.”
“The White Plains Business Improvement District is proud to partner with The City of White Plains, and many local sponsors, for The 14th Annual White Plains New Year’s Eve Spectacular. The celebration began at 10 pm and featured live music, a countdown and ball drop, confetti and a beautiful grand finale fireworks display that wowed the crowd once again this year,” said Brittany Brandwein, Director of Events and Business Promotions, White Plains Business Improvement District.
“With its countless great restaurants and energetic nightlife, downtown White Plains has everything you need to celebrate New Year’s Eve. Our New Year’s Eve Spectacular is a fun and exciting tradition for many White Plains families, as well as people from all over Westchester County, said White Plains Mayor Tom Roach. “I would like to thank and congratulate all of the community partners who helped support this terrific event, especially HEINEKEN USA for its 10th year sponsorship of the ‘New Year. Safe Ride.’ Program.”
Drunk driving is a local, regional and national issue during the holiday season and year-round. Programs such as the “New Year. Safe Ride,” underscores the importance that HEINEKEN USA places on responsible consumption and promoting safe behavior, as well partnering with communities and law enforcement.
“HEINEKEN USA’s ‘New Year. Safe Ride.’ program offers a valuable community service, providing a safe means of transportation home for party goers and safer roads throughout Westchester County for our community on New Year’s Eve,” commented Kevin J. Plunkett, Westchester Deputy County Executive. “Driving while intoxicated is a serious offense that can have tragic consequences, including the loss of lives. Drivers need to think and act responsibly at holiday time, and every time, when they get behind the wheel of a car.”
About HEINEKEN USA
HEINEKEN USA Inc., the nation’s leading upscale beer importer, is a subsidiary of Heineken International BV, the world’s most international brewer. European brands imported into the U.S. include Heineken Lager, the world’s most international beer brand, Heineken Light, Amstel Light, Newcastle Brown Ale, and Strongbow cider. HEINEKEN USA also imports the Dos Equis Franchise, Tecate Franchise, Sol, Indio, Carta Blanca and Bohemia brands from Mexico. For a safe ride home, download the HEINEKEN USA-sponsored Taxi Magic™ application from your smartphone at taximagic.heineken.com.
