Health Warrior Unveils New Look And Latest Flavor This April
A Bold New Design Accompanies the Launch of 110-Calorie Dark Chocolate Chia Bar
Health Warrior, a food and movement brand on a mission to inspire healthy diet and exercise habits will debut its new packaging design, which includes a bold and modern logo, new packaging sizes, and its newest innovation, the Dark Chocolate Chia Bar, this April. The brand offered a sneak peek at the redesign and samplings of the new bar at this year’s Natural Products Expo West on March 10-13.
Dark Chocolate joins eight other flavors in the brand’s top selling Chia Bar line – the first-ever snack bars with chia seeds as the #1 ingredient. More, Health Warrior will sample its line of Superfood Protein Bars that boast 10g of clean, plant protein from a blend of chia, quinoa, oats, and peas.
“At Health Warrior, we are committed to making radically convenient superfoods to help people conquer the challenges of everyday life,” said Shane Emmett, Co-Founder and CEO. “Our newest flavor will help further our mission to inspire health and movement by fueling you with superfoods—the most nutrient-rich foods on the planet.”
Health Warrior’s products are the first and only to include chia as the first and primary ingredient, and are simple, convenient and easily accessible to consumers. Health Warrior uses nutritious, plant-based superfoods, instead of sugar and empty calories, to fuel positive pursuits and provide lasting, sustained energy. The newest flavor of Chia Bar, Dark Chocolate, boasts sustainably sourced white chia seeds as the #1 ingredient, contains 1,000 mg of omega-3s and 16% of your daily recommended value of fiber, and offers 100 calories of clean energy and whole food nutrition. Additionally, all Health Warrior products will be debuting a fresh new packaging look with a more pronounced “Health Warrior,” to further inspire your inner warrior.
Health Warrior currently offers premium Chia Seeds, as well as the Chia Bars and Superfood Protein Bars. The Chia Bar, which now comes in a variety of nine flavors, became the best-selling new bar in 2013 and helped launch the brand. Chia Bars can be found in more than 10,000 stores across the U.S., including Target, Safeway, Kroger, Whole Foods Market, Sprouts, Wegmans, online at Amazon and HealthWarrior.com, as well as at numerous fitness studios and independent retailers.
About Health Warrior
Health Warrior is a food and movement brand that delivers superfoods—the most nutrient-dense foods on the planet—in convenient forms to power everything you do. Health Warrior was founded in 2010 by three college athletes and friends, Dan, Nick, and Shane. As college athletes they approached food as calories to burn during hours of daily practices. But after entering their professional lives, that carefree approach to nutrition met cold, hard, desk-bound reality. They went from running between matches, meets, and games to meetings and day care pick-ups. Eventually, they learned that what matters is the quality of calories over quantity. After reading the best-selling book Born to Run, they discovered one of the most nutrient-dense foods on the planet, chia seeds. This page-turner told of the Tarahumara Indians and their seemingly superhuman long-distance runs. The Tarahumara, like the Aztecs before them, were fueled by chia. Ounce-for-ounce, chia has more omega-3s than salmon, more protein than eggs, and more fiber than flax. The three started eating chia every day. So did their families and then co-workers joined the tribe. This superfood provided powerful nutrition and powerful inspiration. Inspiration to get up from their desks, to move, to make better food choices, and to found a company with a mission to bring this nutrition and inspiration to everyone. Health Warrior products are available nationwide and at healthwarrior.com.
