HAL WOLIN APPOINTED AS NYC BRAND AMBASSADOR FOR BLACK BOTTLE BLENDED SCOTCH WHISKY
New York, NY (September 23, 2015) – Distell USA is pleased to announce the appointment of Hal Wolin as the NYC Brand Ambassador representing the company’s Black Bottle Scotch brand, effective September 9.
Wolin, a longtime fixture of the New York spirits’ scene, has dedicated his life to learning the intricacies of every cocktail, spirit and bar in the New York City area, which he documented in a personal blog, A Muddled Thought.
Throughout his career, Wolin has been an advocate of appreciating Scotch and its nuances both neat and as an ingredient for fine cocktails. His vast experience positions him well for the Black Bottle Brand Ambassador role as the blended Scotch rolls out across New York and other key cities in the United States.
With its silky, mellow notes of fruit and complex smoke-fringed flavors of sweet oak and honey, Black Bottle is fast gaining a reputation as an excellent base spirit for quality whisk(e)y cocktails amongst top-end bartenders. A reputation which will become enhanced and spread further with Hal’s appointment.
“I’m incredibly proud of the tremendous momentum Black Bottle has achieved in the marketplace,” said Phil West, Marketing Director for Distell USA. “Black Bottle has a great deal of potential and I truly believe that Hal is the right person to help accelerate and build upon this success. His extensive background in the spirits industry and passion for Scotch whisky make him a great fit for the brand ambassador role. We will be partnering with Next Level Marketing, of Westport, CT, one of the industry’s leading brand activation agencies to support the Black Bottle brand.”
Wolin has previously worked at The Cocktail Guru, a full-service beverage consulting firm, where he specialized in drink development, brand representation, beverage programs, special events and mixology. He is also serving his third consecutive term as Treasurer of the N.Y. chapter of the United States Bartenders Guild.
“The opportunity to join such a dynamic business during a time of dramatic growth is truly exciting,” said Hal Wolin. “I’m genuinely looking forward to working alongside the leadership team and employees of both Black Bottle and Next Level Marketing as Brand Ambassador representing Black Bottle Scotch. I believe that my experience and energy will enable me to further build on the positive momentum of Black Bottle in the U.S. market.”
