Chef-Driven Burger Bar Refreshes its Look with Launch of New Website
Bad Daddy’s Burger Bar Relaunches its Website to Engage with Fans and Showcase its Gourmet Burger Menu
DENVER (July 17, 2015) – Bad Daddy’s Burger Bar, a chef-driven, full-service restaurant that uses a mix of local and artisanal ingredients to create the most delicious, flavorful and downright baddest burgers around, is announcing the launch of the redesigned baddaddysburgerbar.com.
The gourmet burger chain’s website now allows customers to browse the chef-driven menu complete with stunning photos of unique menu items, discover the locally sourced menu items specific to their region and happy hour at the nearest location as well as learn more about the story behind Bad Daddy’s Burger Bar.
“I want the new website to show visitors more of the distinctive, high-energy, rocker personality for which Bad Daddy’s is known,” said Tom Evans, whose marketing firm Stamen Pistil, LLC created the new site. “This is a fun brand that is creating region-specific menu items at each of its locations and our team wanted to simplify site navigation to make it easier for customers to find out what is happening each night at their favorite location.”
The redesigned website also features the latest updates from the company’s Twitter and Instagram pages, along with recent Tweets and photos from Bad Daddy’s loyal fans. The fresh updates allow the guests to follow special promotions, see what others in the area are saying about Bad Daddy’s and catch a sneak peek the chef’s newest creation for themselves.
“We love that Tom and his team were able to make the website as inviting and welcoming to the guests as the restaurant itself,” said Amy Nedwell, Director of Marketing for Good Times Restaurants, “The new layout and interactive features allow our guests to be a part of the Bad Daddy’s experience, share their reviews and even photos from their visit. With social media making it that much easier for our guests to share their experience, we want to be able to interact with them and let them know that we enjoy hearing from them.”
baddaddysburgerbar.com will also aid in investor relations and franchise development efforts to continue to expand Bad Daddy’s Burger Bar in the brand’s current markets and into new territories. Bad Daddy’s Burger Bar was recently purchased by Good Times Restaurants, Inc. (GTIM), which also operates Good Times Burgers & Frozen Custard, a regional chain of quick service restaurants located primarily in Colorado.
About Bad Daddy’s Burger Bar
Bad Daddy’s Burger Bar, founded in 2007 in Charlotte, North Carolina, is a full-service, gourmet burger concept featuring a chef driven menu of gourmet signature burgers, chopped salads, appetizers and sandwiches with a full bar that offers a selection of local craft brews and handcrafted cocktails. Currently with 13 locations, the small footprint restaurants offer guests a high-energy atmosphere that appeals to a broad consumer base. For more information on franchising opportunities available, please visit www.baddaddysburgerbar.com/contact-franchise.
