Actor, producer Glen Powell announced today the launch of Smash Kitchen, his new line of affordable, organic condiments born from one simple belief: American families, and the pantries where their meals begin, deserve better. Too many go-to staples are packed with unnecessary additives, artificial nonsense, and things no one can pronounce. With that realization, Powell assembled a team of seasoned founders who set out to fix that — creating a line of organic, non-GMO pantry essentials that bring wholesome, crave-worthy flavors without the junk. The new line is exclusively available now nationwide at Walmart stores and Walmart.com.
Smash Kitchen reimagines classics like ketchup, yellow mustard, mayonnaise, and BBQ sauce with real ingredients, including cage-free eggs, organic vine-ripened California tomatoes, and organic flavors and spices. In addition to household favorites, the brand is also introducing remixed flavors like Organic Hot Honey Ketchup, Organic Spicy Mayonnaise, and Organic Hot Honey BBQ Sauce.
“Growing up around epic barbecue feasts at our family ranch in Texas, food was always an expression of love,” said Glen Powell, co-founder of Smash Kitchen. “Through fitness, I became more aware and educated on better-for-you foods – and I started to see just how many questionable ingredients were hiding in everyday pantry staples. It was clear we needed to make a clean condiment brand– no second-guessing, just great flavors that connect us to the moments we love. For me, that’s gathering around the table with family and friends.”
Founded by Glen Powell, Sameer Mehta, and Sean Kane, this team is driven by a core mission that better choices lead to better lives. With experience founding beloved brands like Honest, Jinx, and Casper, they’ve seen firsthand how small changes—like cleaner ingredients and smarter decisions—can make everyday life healthier, happier, and more fulfilling. Their passion isn’t just about creating great products—it’s about making a real difference in the way people live.
“Smash Kitchen is all about balance—real food, made better, without sacrificing flavor,” said Sameer Mehta, co-founder and CEO of Smash Kitchen. “We weren’t trying to reinvent ketchup or mustard; we just wanted them to taste the way they should, using high-quality, organic ingredients.”
“Condiments are just the beginning,” added Sean Kane, co-founder and President of Smash Kitchen. “Our vision is to transform the entire pantry, bringing delicious, organic options to every shelf, one category at a time.”
Smash Kitchen is the first brand to unite all-organic versions of the core four condiment categories—ketchup, mustard, mayonnaise, and BBQ sauce. Offering a cleaner, better-for-you option across the aisle, Smash Kitchen meets the growing demand for ingredient transparency without compromising on flavor or affordability. As shoppers become more label-conscious, the brand is setting a new standard for what everyday pantry staples can be. Smash Kitchen launches with eight flavors, offering ketchup, mustard and mayo offered in two sizes, priced from $2.17 – $4.97, with plans to expand into additional pantry essentials. Shop now at Walmart.com/SmashKitchen or learn more at SmashKitchen.com.
About Smash Kitchen:
Born from a love of good food and great company, Smash Kitchen is dedicated to creating pantry staples, starting with condiments, that transform everyday meals into memorable moments. With clean, wholesome ingredients and crave-worthy flavors, we craft products that bring people together—whether at a backyard BBQ, a cozy family dinner, or a celebratory gathering. Founded by actor, producer Glen Powell, Sameer Mehta, and Sean Kane, Smash Kitchen stands for flavor, integrity, and connection, making every bite and every moment count. Learn more at SmashKitchen.com.
