On the 50th anniversary of the famed 1974 “Rumble in the Jungle” boxing match, G.O.A.T. Fuel is proud to announce its three-year partnership with Muhammad Ali Enterprises. In celebration of the collaboration, G.O.A.T. Fuel is rolling out a limited-edition line of Muhammad Ali collector’s cans, featuring exclusive designs with the “G.O.A.T.” himself across the brand’s best-selling flavors: Watermelon Fruit Punch, Gummy Bear, and Pineapple Cream Soda.
Muhammad Ali’s lasting impact on sports, music, and social justice has cemented the icon as a true ‘Greatest Of All Time’ figure, reinforced by his nickname “The Greatest”. Muhammad’s embodiment of G.O.A.T. Fuel’s core brand pillars centered around greatness, perseverance, and the relentless pursuit of becoming the best version of oneself, inspired today’s milestone collaboration. This partnership aims to also further spark a movement centered on physical activity powered by the premium sports energy drink, and inspired by the iconic ‘Rope-a-Dope’ victory in “Rumble in the Jungle” – an unmatched display of determination and endurance.
To further commemorate Muhammad’s legacy through the partnership, G.O.A.T. Fuel will also sponsor this year’s Muhammad Ali Humanitarian Awards. The sponsorship provides financial support for the Muhammad Ali Center which extends critical youth and community personal and professional growth resources like Champions League Youth Leadership Academy, Muhammad Ali Center Council of Students, Ali Center Entrepreneurs, internships, and more.
“This partnership honors Muhammad Ali while supporting his enduring legacy,” said Jerry Rice, Pro Football Hall-of-Famer and co-founder of G.O.A.T. Fuel. “Our product line embodies the spirit of greatness and encourages individuals to pursue their best and no one exemplified that more than Ali who transformed the world of sports. We are proud to celebrate and extend that legacy of impact.”
“At G.O.A.T. Fuel, we share the same passion for empowering individuals to reach their fullest potential, just as Muhammad Ali did both in and out of the ring. He was one of the first to call himself “Greatest of All Time” so this collaboration is a perfect match for us. We’re looking forward to working together to encourage aspiring G.O.A.T.s” said Jaqui Rice Gold, CEO and co-founder of G.O.A.T. Fuel.
Now available on www.goatfuel.com and at select retail locations including: Publix, HEB, and Walmart, this limited-edition product line aims to merge the worlds of sports, wellness, and culture, aligning perfectly with G.O.A.T. Fuel’s mission.
