Fresh N’ Lean, America’s #1 Ready-to-Eat (RTE) meal delivery company, today announced the hiring of executive Lee Meyers as Chief Marketing Officer following an extensive search. With Meyers’ addition to the Fresh N’ Lean executive leadership team, the Company is well-positioned to extend its average annual revenue growth rate of 100% into a sixth consecutive year.
FRESH N’ LEAN Welcomes Lee Meyers as Chief Marketing Officer
“Lee brings incredible experience to the table from leading some of the biggest health brands in the world. With the rapid growth of ready-to-eat meal delivery, Fresh N’ Lean is uniquely positioned to not only capture additional market share but expand the category into new frontiers including Food-as-Medicine and corporate wellness,” said siblings Thomas and Laureen Asseo, co-CEOs of Fresh N’ Lean.
Recognized among the Top 700 fastest growing private companies by Inc. 5000, Fresh N’ Lean will leverage Meyer’s extensive marketing background to further curate and personalize the brand experience for customers. In his role, Meyers will oversee efforts to focus further on the needs of today’s customers and to use marketing technology infrastructure and first-party data to create more personalized brand experiences at scale. He will also recruit additional top industry talent to join the marketing team as the business continues its growth trajectory.
“It’s beyond exciting to roll up my sleeves alongside Thomas, Laureen, and the executive team to bring the business into 2022 with an even deeper understanding of customer needs, increased production & personalization capabilities, and a market ripe for exponential growth as consumers seek more convenience and variety in the meals they eat, without sacrificing health benefits or taste,” added Meyers.
Meyers joins Fresh N’ Lean following an 18+ year career at Johnson & Johnson Consumer Health, where he most recently led the Neutrogena Facial Care business and previously led major brands including Band-Aid, Listerine, Aveeno, Clean & Clear, Splenda and more. During his tenure with Johnson & Johnson, Meyers worked within multiple commercial functions and geographies, including leadership positions across US, Canadian, the Middle East and North Africa markets. The Pennsylvania State University grad currently resides in Santa Monica, CA with his wife and two young boys.
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About Fresh N’ Lean
Fresh N’ Lean is the leading independent technology, marketing & manufacturing platform currently disrupting the Direct-to-Consumer (DTC) sector for healthy, Ready-to-Eat (RTE) meals. The company specializes in over 100 organically-sourced dishes covering keto, paleo, Whole30, vegan, protein and vegetarian diets, all completely free of preservatives, gluten, hormones, and added sugars. Founded in 2010 and led by sister-brother duo Laureen and Thomas Asseo, Fresh N’ Lean continues to lead the revolution in human potential through healthy eating delivered fresh to your door. By providing quality nutrition that is easily and deliciously prepared, customers can get their time back and improve their wellbeing as part of achieving their goals and optimizing their performance. More information about Fresh N’ Lean is found at www.freshnlean.com/.
