Company to launch PET plastic squeeze bottle for the original eggless mayonnaise at Natural Products Expo West 2014
Follow Your Heart, the leading provider of natural and delicious vegetarian and vegan foods, is introducing a new and convenient packaging option for its award-winning Vegenaise, the longtime leader in the eggless mayonnaise category. At Natural Products Expo West in Anaheim, Calif., this week, the company will formally unveil a PET plastic squeeze bottle for its Original and Reduced Fat Vegenaise varieties.
“We first introduced Vegenaise back in the 1970s, and since its introduction we have continued to innovate with the product,” said Katherine Franklin, director of marketing for Follow Your Heart. “This new Vegenaise squeeze bottle continues that innovation and will provide retailers the option of offering consumers an even easier way to enjoy the product they love so much.”
As the leading natural mayonnaise alternative, refrigerator-fresh Vegenaise enables people to enjoy rich and satisfying Better Than Mayo taste without any eggs or cholesterol. Made with the highest quality non-GMO and expeller-pressed oils, Vegenaise is heart-healthy, low in saturated fats, and available in five varieties: Original, Reduced Fat, Grapeseed Oil, Organic and Soy Free.
The new 18 oz. PET bottle will have a flip top cap that has a ribbon-shaped spout, making it easy to enjoy just the right amount with a simple squeeze. The bottle is PET-based, made from a type of highly recyclable plastic that is increasingly popular in packaging for consumer goods. Offering Vegenaise in this new bottle provides Follow Your Heart consumers a recyclable, lightweight, and shatter-resistant bottle. The bottle also is family-friendly and easy to transport, making it ideal for active lifestyles, particularly as the camping and road trip season approaches.
Follow Your Heart Vegenaise in the new squeeze bottle will carry an MSRP of $4.99 and is available in April to retailers across the country.
Follow Your Heart will formally unveil the Vegenaise squeeze bottle at Natural Products Expo West in Anaheim, Calif., March 7-9, and will be providing samples of its delicious foods at its booth (#2292). Visitors to the booth may also get a feel for the 1970s, with original photography of the brand and the company’s founders being displayed as a tribute to the company’s origins and long-time leadership in the natural foods category.
More information about Follow Your Heart and its full line of vegetarian and vegan products can be found at www.FollowYourHeart.com.
About Follow Your Heart
Follow Your Heart was founded in 1970 by a group of four friends in Canoga Park, Calif., who opened a restaurant to serve healthy fare to the local lunch crowd. The restaurant’s need for an egg-free mayonnaise alternative led to the creation of Vegenaise, the preferred sandwich spread for vegetarians and vegans.After more than 40 years, Follow Your Heart has expanded its product line to include salad dressings, sauces, and dairy alternatives. All Follow Your Heart products are made using only the finest ingredients and are produced in their solar-powered manufacturing facility called Earth Island. Follow Your Heart products can be found nationwide in Whole Foods, Sprouts, and other grocery chains and independent retailers. For more information, please visit www.FollowYourHeart.com. Additional information is available on Facebook and Twitter.
