CMG Presents ‘Turn 66’ at F1 VEGAS, Resorts World – Food & Beverage Magazine
Allē Lounge on 66 added to the excitement by transforming into ‘TURN 66’, an exclusive late-night hospitality series by leading experiential partner CMG
(Corso Marketing Group) following the evening race and qualifying night run. Hosted by global hospitality leader Richie Akiva, the two-night after affair catered to VIP guests on Friday and Saturday nights, November 17th and 18th, for an exclusive post-race celebration perched above the Las Vegas Strip on the 66th floor of Resorts World Crockfords Tower. Featuring captivating 360 degree views and a stellar lineup of famed world class DJs including DJ Pee .Wee aka Anderson .Paak, Guy Gerber, Kaz James, Ruckus, Vice, Carlita, DJ Tennis, Swaylo and Miramar. The high energized late night party that went until 6:00am for two straight nights was attended by notable talent, top entrepreneurs, esteemed hospitality VIP, music artists and athletes such as Swizz Beatz, Travis Scott, Zedd, Odell Beckham Jr, Glen Powell, Nyjah Huston, Swae Lee, Heidi Klum, Tom Kaulitz, David Dobrik, Badius, Ross Butler, Jessica Serfati, Leonardo Del Vecchio, Michael Rubin, Will Makris, Mark Birnbaum, Bobby Kennedy III, Taras Romanov, Leon Bridges, Phillies’ Owner John Powers Middleton, Todd Graves, Rufus Du Sol, Christopher Schwarzenegger, Galen Gering, Amber Black, Haley Amaya, Chloe Hock, La Demi, Jessica Belkin, Sienna Raine, Chord Overstreet among many others. The room of music artists, supermodels, athletes, influencers, VIPs and top global entrepreneurs sipped on top shelf spirits, Heineken Silver and Red Bull fueled the evening.
Experiential Industry Leader Corso Marketing Group (CMG), partnered with leading Las Vegas Hotel & Casino, Resorts World Las Vegas, presented an ultra-exclusive, premier post-race two-night affair, hosted by globally recognized Hospitality Leader Richie Akiva, over the Inaugural Vegas race weekend. On November 17 and 18, from midnight to 6am, the series took place perched above Sin City, in the elegant, luxe Allē Lounge on 66. Featuring unmatched 360-degree views of Las Vegas from the Strip and anticipated raceway to the mountains and desert, the space will be transformed into a turnkey nightlife destination for Vegas’ inaugural race weekend, donned as “TURN 66,” taking the VIP after-hours experience to new heights.
TURN 66 played home to the highly anticipated exclusive late-night hospitality series on November 17 and 18, following the evening race and qualifying night run, for a curated room of 300 VIP guests per night. A stellar lineup of highly sought after DJs and music artists programmed by CMG, inclusive of DJ Pee .Wee aka Anderson .Paak, Guy Gerber, Ruckus, Vice, Kaz James, DJ Tennis, Carlita, Miramar and Swaylo, with more to be announced. The captivating views will create the most coveted setting for post-race celebrations all weekend. Global Hospitality Entrepreneur Richie Akiva, known for curating the most exclusive parties and events worldwide, will be hosting the two-night affair.
CMG is a strategic creative agency that consistently innovates the industry, producing high-level experiences that further build brand recognition and amplification. CMG provides unprecedented solutions and partner alliances and continues to elevate as a driving industry force behind the most buzzworthy of experiential collaboration, working internationally with the most recognized names such as Adidas®, Heineken®, RH, Red Bull®, Don Julio®, Soho House, Resorts World Las Vegas, and AEG.
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Resorts World Las Vegas, and Zouk Group, a leading lifestyle and entertainment company from Singapore, curated an ecosystem of immersive entertainment and lifestyle concepts, creating the Strip’s most buzzed about property since opening in 2021. The resort provides a multiplicity of experiences in one 100,000-square-foot entertainment complex, including the world class Zouk Nightclub, an innovative space pushing the boundaries of dance music and technology with resident headliners such as Zedd, Tiësto, Travis Scott, DJ Snake, and G-Eazy, who are programmed all race weekend long at the property.
Heineken® Silver was the exclusive beer and 0% ABV beer for the late-night series at TURN 66, taking place at Resorts World Las Vegas, with Red Bull fueling the evening.
Visit https://www.corsomg.com/ and follow @CorsoMG on Instagram.
