Nichols Farms takes great pride in being a third generation farming and processing operation with over 60 years in California’s San Joaquin Valley. Committed to producing the world’s finest pistachios and almonds, Nichols is creating new growth opportunities for the business with the announcement and promotion of Nick Rush as the new Director of Sales.
A key contributor within the Nichols Farms family, Rush not only has grown Nichols over the past four years as National Account Manager but shares the brand’s passion, dedication and respect for quality. In his new role, Rush will be charged with overseeing strategic sales, growth and expenses as well as driving a national sales team and reporting in to the Chief Sales & Marketing Officer, Tristan Simpson. Prior to joining Nichols Farms, Rush was with Borges USA-Star Fine Foods. He holds a BS in Accounting from Fresno State University.
“With a passion for delivering excellence, I couldn’t be happier to have Nick as a leader within our team,” says CMO Tristan Simpson. “His continued success and drive will not only add to our commitment of high quality products and high quality people, but solidify our brand’s long term success in the global marketplace.”
In his new role, Rush will continue the brand vision with two direct national sales manager reports, Charlotte Avila and Alex Gomez. He’ll be responsible for spearheading domestic and international strategic sales efforts, brand improvements and performance, seeking out new ventures as well as motivate and mentor existing sales force.
More information on Nichols Farms visit www.nicholsfarms.com.
About Nichols Farms
Nichols Farms is a third-generation farming and processing operation located in the heart of California’s San Joaquin Valley. For over 60 years, Nichols Farms has offered the highest quality products to its consumers and has become a trusted source of pistachios and almonds. With regard to our processing, packaging, marketing and shipping operations, Nichols Farms roasts, salts, flavors and packs 100% of our product in our own facility. Nichols Farms provides a variety of branded and private label options to retailers worldwide. To learn more, visit www.nicholsfarms.com.
