When it came to creating her own wine brand, Dolly Parton’s initial thought was simple: Why not me? The idea seemed natural, given how many celebrities venture into winemaking. But for Dolly, it wasn’t just about following a trend. It was about creating something meaningful that embodies joy, connection, and the spirit of celebration. Enter Dolly Wines—a project born from a love of good wine, good food, and keeping good company.
“In its essence, wine is about joy and togetherness—whether shared over dinner, with friends, or during special moments,” said Dolly. “With the help of an incredible team and the experts at Accolade Wines, Dolly Wines came to life. They showed me the potential of this venture, and it felt like the perfect time in my life to dive in.”
A Blend of Expertise and Personality
Dolly is a creative at heart and when it came to the branding side of Dolly Wines, she was all in. The presentation had to reflect who Dolly is and what she stands for. The butterfly, so prominently featured in Dolly Wines, has been a part of her story since childhood. “Growing up in the mountains, butterflies were a source of comfort and wonder for me,” said Dolly. “They didn’t sting or bite, and I’d often chase them through the woods, getting lost in their beauty and sometimes getting in trouble for wandering too far from home.”
This fascination carried into Dolly’s career, inspiring her 1974 hit Love Is Like a Butterfly. Over time, the butterfly became her personal symbol, appearing on t-shirts, merchandise, and even in the logo for her Dollywood theme park. Naturally, it was only fitting to incorporate it into Dolly Wines. The butterfly on every wine bottle represents transformation, creativity, and a little bit of magic—just like the wine itself.
From the design of the bottle to the flavor of the wine, every detail was carefully considered. But when it came to the technicalities—selecting grapes, crafting flavors, and deciding on pairings—Dolly left it to the experts. Accolade Wines has a stellar reputation, and she trusted them to guide her in creating something exceptional. “My role was the fun part: tasting the wines, exploring pairings, and ensuring everything lived up to the Dolly standard,” said Dolly.
The brand’s first release, a Chardonnay, represents a fresh start and a toast to new beginnings. It’s not pretentious but rather an authentic, approachable, and delicious blend. Dolly Wines isn’t just for connoisseurs. It’s for anyone with an appreciation for incredible flavor at an incredible price.
Music and Wine: A Natural Harmony
There’s a beautiful connection between music and wine that’s always inspired me. Just as music has notes, layers, and complexities, so does a well-crafted wine. Both art forms evoke emotions, bring people together, and transcend cultures and languages. “For me, wine is synonymous with celebration, just like music. The two naturally go hand-in-hand, making Dolly Wines a true reflection of the joy I find in life and creativity,” said Dolly.
A Toast to What’s Next
Since hitting the market, Dolly Wines has received fantastic feedback and impressive ratings. Dolly is thrilled that people love it because she wouldn’t put her name on something she wasn’t proud of—and the journey is just beginning. “While the Chardonnay marks our debut, I have big dreams for the brand,” said Dolly. “I’d love to introduce a bubbly wine—something for special occasions—a rosé, and a red wine. We already have some of these in other countries, but I hope to bring them to the United States soon. Who knows? Maybe even a port wine will be part of our lineup one day. Anything is possible.”
There are also plans in the works to bring Dolly Wines to her resorts, including The Heart Song Lodge and the Songteller Hotel in Nashville. Guests will be able to enjoy Dolly Wines as part of their experience, making every visit a little more special.
“Creating Dolly Wines has been a thrilling adventure.Seeing the brand come to life and hearing how much people enjoy it has been incredibly rewarding,” said Dolly. “For me, it’s not just about the wine; it’s about the connections it fosters and the moments it enhances.”
The possibilities are endless, and Dolly is excited to see where this journey leads. Whether you’re an experienced wine lover or someone who simply enjoys a good drink with friends, Dolly Wines is for you. So here’s to celebration, creativity, and all the beautiful things in life. Cheers!
For just $14.99, you can get yourself – and your family and friends – a bottle of Dolly Wines. Available at leading retailers, Kroger, Total Wine & More, Meijer & H-E-B.
Visit https://dollywines.com/ to learn more about the Dolly Wines story and tasting notes.
