DAS Companies, Inc. has acquired Benny’s Beef Straws, the one and only Bloody Mary beef straw. Made from 100% USDA beef, Benny’s Beef Straws replace the traditional plastic straw to create the perfect Bloody Mary experience. “Not since the birth of the Bloody Mary has there been such a fun, flavorful addition to its recipe” said Ben Hirko, founder of Benny’s Beef Straws; “so soak it in, and drink it up!”
The acquisition by DAS occurs simultaneously with its launch of Original Bill’s Beef Snacks at the National Confectioners Association’s Sweets & Snacks Expo in Chicago, IL on May 20-22, 2014. Original Bill’s uniquely satisfies hunger cravings using lean beef, hand-hung, secretly seasoned and naturally slow-smoked to create an irresistibly bold taste. Original Bill’s initial product, Steak Strips, are premium, thick-cut, tender steak strips. Initially available in Original flavor, additional Teriyaki and Hot flavors will soon be available.
Each brand is the passionate creation of an adventurous entrepreneur. Bill Sprecher, THE Original Bill, and Ben Hirko, aka Benny, have spent decades perfecting their irresistibly bold and satisfying tastes. “We welcome Ben, as we did Bill, to the DAS family,” said Michael Z. Abel, President & CEO, DAS Companies, Inc. “They are both ‘originals.’ And, these brands extend our proprietary brands reach into the meat snacks category with distinct, daring products.”
DAS Companies, Inc. will ensure support of Benny’s existing commercial and retail customers. Additionally, DAS will expand market distribution into its core channels including convenience stores, travel centers, and specialty retailers. “What a blessing it is to now access the resources behind DAS’s exceptional customer services.” adds Hirko.
For additional information on Benny’s Beef Straws, call 866-857-4847, or go to bennysbloodymarybeefstraw.com.
For additional information on Original Bill’s, call 800-241-0219, go to www.originalbills.com, or to Facebook at www.facebook.com/OriginalBills.
DAS Companies, Inc., is a full-service marketing and supply chain portfolio company based in Palmyra, PA. Privately-held, DAS Companies, Inc., designs, imports, and distributes automotive accessories, travel merchandise, and mobile electronics that add safety, convenience, comfort and leisure to on-the-go consumers, through a series of channel partnerships including Travel Centers, Heavy Duty Trucking Centers, and Electronics & Specialty Retailers.
For further information, please contact DAS at 717-964-3642 or online at www.DASinc.com.
