Condé Nast Entertainment and GQ announced the premiere of America’s Bartender, a new digital video series documenting the experience of 46 bartenders from across North America as they converge on Las Vegas for one, epic, cocktail competition sponsored by BOMBAY SAPPHIRE gin. GQ was there to capture all the drink-making action in the quest to see who will claim the title of America’s Bartender. The series, premiering today with episodes one and two,will air across all platforms of the CNE digital network, including the official GQ video site and YouTube channel, as well as through syndicated partnerships.
America’s Bartender follows four of America’s top bartenders through the ultimate cocktail-making competition in Sin City. These “liquid chefs” must prove they have the finesse and creativity to call themselves America’s Most Imaginative Bartender. In the premiere episode, viewers meet four of America’s top bartenders as they descend on Las Vegas, bringing their local flavors and artistry, for the ultimate cocktail competition. The contenders tell their stories of exploration, creativity, and triumph as they shake, stir, and pour through the ultimate cocktail-making competition.
For the latest episodes and America’s Bartender updates, subscribe to the GQ digital network or GQ on YouTube. Follow the conversation on Twitter using #MostImaginativeBartender.
America’s Bartender
Now in its 7th year, the GQ and Bombay Sapphire “Most Imaginative Bartender” (MIB) competition continues to identify the nation’s leader in mixology by encouraging bartenders everywhere to push the boundaries of a rapidly evolving cocktail culture to it greatest potential. A pillar in the industry, MIB shines a spotlight on undiscovered talent by giving them a national platform to exhibit and foster their skills. Additionally, each National winner is featured both inside and on the special edition cover of GQ Magazine’s December Man of the Year” issue alongside his/her winning cocktail.
As you probably know, trends in bartending and craft cocktails evolve as quickly as trends in fashion. Having recognized this concept very early on, GQ and Bombay have gone beyond the traditional advertising/marketing partnerships over the last seven years to create something meaningful, and above all, successful. The Most Imaginative Bartender competition is a prime example of this flourishing creative collaboration, and both parties are excited to unveil this first ever documentation to the world.
About Condé Nast Entertainment:
Condé Nast Entertainment (CNE) is a division of Condé Nast that focuses on the development, production, and distribution of original television, feature film, and digital video offerings based on the company’s iconic media brands, which for more than one hundred years have created the world’s greatest content for the world’s most influential audiences. Condé Nast is home to some of the world’s most celebrated media brands. In the United States, Condé Nast publishes 18 consumer magazines, four business-to-business publications, 27 websites, and more than 50 apps for mobile and tablet devices, all of which define excellence in their categories. The company also owns Fairchild Fashion Media (FFM), whose portfolio of brands serves as the leading source of news and analysis for the global fashion community. Condé Nast has won more National Magazine Awards over the past ten years than all its competitors combined. For more information, visit condenast.com or follow us on Twitter.
About GQ:
GQ is the leading men’s general-interest magazine, with a monthly readership of 7 million readers. It is available in print, online at GQ.com, and as an app at iTunes.com. The magazine is published by Condé Nast, a division of Advance Publications. Condé Nast operates in twenty-five countries and is the world leader in exceptional content creation. For more information, visit GQ online, GQ’s Video Site, or find them on Facebook, Twitter, Youtube, and Google+.
About BOMBAY SAPPHIRE:
BOMBAY SAPPHIRE is the fastest growing premium gin in the world and world’s number one premium gin by value. BOMBAY SAPPHIRE is created with a unique combination of ten hand-selected botanicals, sourced from around the globe. The brand’s global essence and signature vapor infusion process impart a refined and perfectly balanced taste, versatile enough for both classic cocktails and exotic recipes. Infused with Imagination, BOMBAY SAPPHIRE is a symbol of the exploration of worldly and sophisticated lifestyles. For more information, please explore www.bombaysapphire.com.
