Cobra Beer is proud to announce that its new look will be rolled out across its entire range, reinforcing its reputation as the perfect pairing with Pan-Asian cuisine.
Cobra Beer Unveils Refreshed Branding and Packaging to Add Zest to Its Image
The creative new design and iconography responds to changing consumer tastes – with 61% of 18–34 year olds1 reporting that they were adventurous in trying new cuisines. It echoes the demand for contemporary cuisines and dishes that Cobra is designed to accompany – such as Indian, Vietnamese, Chinese, Thai, Japanese, Turkish, Lebanese, and Sri Lankan food. The new artwork showcases the diversity of spicy food where Cobra is an ideal partner, supporting Cobra’s brand campaign “Where There’s Spice, There’s Cobra”.
The British palate continues to evolve with over half of 18-34 year olds1 adding spice to most of their savoury meals. Cobra’s new Graffiti style design speaks to a generation of urban foodies who are open to trying new cuisines and are seeking out premium brands that offer high-quality products.
Since launching in 1989, Cobra has become a go-to beer in the market for its ability to accompany spicy food; brewed to sit neatly between a lager and an ale. The beer’s distinctive low carbonation and smoothness makes it the perfect accompaniment to dishes from around the world.
Cobra’s new foodie-led design will be rolled out across supermarkets including Tesco, Sainsbury’s, Co-op and Asda, as well as restaurants such as the Giggling Squid, Mowgli and 28,000 independent Pan-Asian restaurants spanning the whole of the UK.
Read Also: ette Hotel Orlando: Minimalist Luxury and Genius Gastronomy
Lord Karan Bilimoria CBE, Founder of Cobra Beer comments: “Cobra’s new creative puts the seal on our founding values – to create a beer that is irrefutably good to enjoy with spicy food. Britain’s taste buds are evolving and becoming more adventurous, and there’s an opportunity here for Cobra to sit at the heart of the Pan-Asian food revolution in the UK. Cobra is firmly on the journey with Britain’s evolving taste buds, and I’m delighted to roll out this new look to give our consumers some food for thought.”
Please find imagery of Cobra’s new pack design at the bottom of this document. For high resolution imagery please contact cobra@wearesevenhills.com
[1] This finding is based on an online survey carried out among 2000 respondents, aged 18 to 55+. The survey was conducted on behalf of Cobra Beer by Opinium between 23rd May – 26th May 2023. Results have been weighted to be nationally representative.
