Coastal Spritz is leading the way in the premium light wine market and is expanding its presence across the country. They have recently partnered with popular retailers like Wawa, BJ’s, 7-11, Albertsons, and Costco. This expansion has allowed them to increase their distribution in states such as New Jersey, New York, Texas, Pennsylvania, Florida, Illinois, California, and Massachusetts.
Coastal Spritz offers their innovative 12 oz cans, making their product easily accessible in retail stores across 15 states. They have a specific focus on the Southeast, Northeast, Midwest, and California regions. As they continue to strategically expand, they aim to dominate the markets they enter. Additionally, their product is available nationwide through their online platform.
Coastal Spritz Expands Nationwide
Initially having launched in 2017, Coastal Spritz’s goal is to provide consumers with the highest quality wine spritz in ready – to – drink options, for an on-the-go lifestyle, easy entertaining, and as an accessible product in eco-friendly cans . The brand uses only premium wine that is sourced from the best vineyards in The Columbia Valley of Washington State, giving it a delicious and lighter take on canned wines without sacrificing the quality of the grapes that go into it.
Currently offering 6 exceptional skus: Pineapple Rosé Spritz, Watermelon Rosé Spritz, and Classic Rosé Spritz, Sauvignon Blanc Spritz, Pinot Noir Spritz, and Oaked Chardonnay Spritz 6% abv. Coastal is also available on the brand’s website: https://coastalspritz.com
Coastal Spritz stands out from other products in its category by offering a natural and guilt-free beverage option. They do not use any artificial ingredients or sweeteners but instead incorporate a splash of real fruit juice and a hint of monk fruit as a sweetener in their pineapple and watermelon rosé varieties. Their spritz collection is the first of its kind, with a pure varietal 6% ABV (alcohol by volume). Each 12 oz. serving contains less than 100 calories and 1-5 grams of sugar. Coastal Spritz products are all-natural, gluten-free, non-GMO, and plant-based, making them a convenient and guilt-free pleasure for those seeking a premium wine drinking experience.
Coastal Spritz has gained popularity among influencers and celebrities, frequently spotted at events and featured on Instagram in the hands of notable names like Presley Gerber, Shwayze, RJ Ramirez, Audrina Patridge, and the cast of Vanderpump Rules, among others.
BJ McCaslin, the founder of Coastal Spritz, believes that premium wine drinkers have been searching for a low ABV option that maintains the true characteristics of the wine sourced from the specific region. The brand sources its wines from the finest vineyards in the Columbia Valley of Washington State, ensuring a delicious and lighter canned wine option without compromising the quality of the grapes used.
As a lifelong entrepreneur in the beverage and hospitality industry, BJ McCaslin’s passion for innovating with liquid-to-lips experiences led him to create Coastal Spritz. Inspired during a trip to New Orleans, he recognized a brand vision and identified a gap in the industry, which motivated him to bring Coastal Spritz to life.
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“Coastal is pioneering light wine with pure premium varietals whilst spirit based are all cocktails. So we are basically taking really premium wine and making sure our consumers get the core varietal characteristics they love to taste when drinking their favorite brand of full ABV wine. For example, most wine coolers are sold only in 4 packs and as 8.2 oz cans. Coastal is offered as 4, 6, and 12 packs, in 12 oz cans. We see that as a category advantage and the catalyst to grow the wine base by cross merchandising with Spirit based RTDs and FMBs.” – BJ McCaslin, Brand Founder
Coastal proudly donates a portion of proceeds to support the Ocean Foundation. Their mission is to support, strengthen, and promote those organizations dedicated to reversing the trend of destruction of ocean environments around the world.
