Water is the most important ingredient in wine. In fact, water is the most important ingredient to life and unfortunately 2.5 billion people lack access to clean water. Chicago-based Cellar Angels, the nation’s leading cause-based wine marketing company, is partnering with Wine To Water to help more people get access to clean water through the simple process of taking online wine orders.
“This might be the greatest human tragedy confronting us right now and if we can help in some small way, we owe it to ourselves to try,” said Martin Cody, Founder and President of Cellar Angels. Cellar Angels is a unique business, a wine company that partners with premiere Napa and Sonoma County wineries to provide their members access to weekly discounted wine offers. The member purchases the wine and personally selects a charity for Cellar Angels to donate proceeds towards. Wine to Water is now among the charity partner selections available.
“When you learn what CNN Hero Doc Hendly has accomplished, you immediately become inspired and realize one person can absolutely make a difference. We can ‘move the needle’ on this issue and we’re humbled to assist,” said Cody. CNN annually recognizes individuals who make extraordinary contributions to humanitarian aide, calling them “heroes.” Doc Hendly was recognized in 2009 for his incredible efforts and accomplishments with Wine To Water.
Wine To Water formed in 2004 and is focused on providing clean water to people in need around the world. By partnering with Cellar Angels, supporters of Wine To Water will now have opportunities to secure rare wines and support the charity through their purchases.
“When the idea came to me to start Wine To Water, the only real world job experience I had was tending bar. I dreamed of building an organization that fought water-related death and disease using completely different methods than anyone else. So I started raising money to fight this water epidemic the best way I knew how, by pouring wine and playing music. To have an opportunity like this with Cellar Angels is great for us. It’s another open door to the industry and crowd that is embracing our work and helping us fight this global water crisis,” said Doc Hendly, President and Founder of Wine To Water.
People interested in supporting Wine To Water can become Cellar Angels’ members (membership is free) by going to www.cellarangels.com and participate in their weekly wine offers. In addition to great savings on wine, Cellar Angels also provides a custom movie of each winery with behind-the-scenes interviews allowing members to virtually meet the people behind the extraordinary wines.
“It’s like a virtual winetasting every week. And the best is when you purchase you actually get to change the world,” said Cody.
“It’s an honor to have the opportunity to partner with Cellar Angels. The wine side of Wine To Water is a call to action for the wine industry and all the wine lovers in the world. We have a chance to step up and support the world’s water crisis, becoming a part of something greater than ourselves, all through the enjoyment of wine,” said Jessup Marion, wine director of Wine To Water.
To order wine and donate money to Wine to Water, go to www.CellarAngels.com
About Wine To Water
Wine To Water is a non-profit aid organization focused on providing clean water to people in need around the world. Nearly 1 billion people in the world today lack access to adequate water and 2.5 billion people lack access to improved sanitation. We are devoted to fighting this epidemic. Wine symbolizes fortune in our society. Our goal is to give the fortunate population an opportunity to fight for those who can’t fight for themselves.
About Cellar Angels
Cellar Angels was created by a compassionate group of wine-lovers intent on changing the world through wine. Their mission is simple: connect small, artisanal wine producers to larger audiences, expose wine-lovers to exclusive purchase opportunities from partnering boutique wineries and raise money for a select group of charities. They love wine, love introducing others to great wine and love making a difference. Cellar Angels provides an opportunity to accomplish all three.
