RACE WEEKEND RETURNS WITH VROOM ROOM KICKING OFF THEIR WORLDWIDE SERIES AT ALLĒ LOUNGE ON 66
Experiential industry leader Corso Marketing Group (CMG) and automotive lifestyle agency Race Service are partnering with Dorsia and leading Las Vegas Hotel & Casino, Resorts World Las Vegas, for the second annual Race Weekend late-night pop-up series. This ultra-exclusive, premier post-race affair, available for Dorsia members, will span two nights, November 22 and 23, from Midnight to 5:00 a.m., at the luxe Allē Lounge on 66. Perched above Sin City, Allē Lounge offers unmatched 360-degree views of Las Vegas, from the Strip and the raceway to the mountains and desert. This year’s “VROOM ROOM” promises to elevate the VIP after-hours experience to new heights, once again, with headliners Kaz James + Special Guest on Friday, and WhoMadeWho + Carlita on Saturday, and more performers to be announced.
CMG is a strategic creative agency that consistently innovates the industry, producing high-level experiences that further build brand recognition and amplification. CMG provides unprecedented solutions and partner alliances and continues to elevate as a driving industry force behind the most buzzworthy of experiential collaboration, working internationally with the most recognized names such as Adidas®, Heineken®, RH, Red Bull®, Patron, Soho House, Resorts World Las Vegas, and AEG.
RACE SERVICE is a super-collective of creatives who are reshaping automotive culture. Storytelling through content and media creation is at the core of the agency, connecting a brand to an audience in a meaningful and authentic way.
The VROOM ROOM 2024 Las Vegas Race Weekend Series will be powered by Heineken, PATRÓN Tequila, and Dorsia, with more partners to be announced in the coming weeks.
“At CMG, we partner with F1’s top brands on track to produce major cultural happenings, that expand to the most exclusive parties and events off track. We are thrilled to join forces again with Resorts World Las Vegas and introduce our new global race weekend after-hours post-race nightlife concept, VROOM ROOM, officially kicking off in Las Vegas on November 22nd and 23rd,” says David Corso, Founder, CMG.
Resorts World Las Vegas, and Zouk Group, a leading lifestyle and entertainment company from Singapore, curated an ecosystem of immersive entertainment and lifestyle concepts, creating the Strip’s most buzzed-about property since opening in 2021. The resort provides a multiplicity of experiences in one 100,000-square-foot entertainment complex, including the world-class Zouk Nightclub, an innovative space pushing the boundaries of dance music and technology with resident headliners such as Kaskade, James Hype, Meduza, and Illenium who are programmed during race weekend long at the property.
“We have an incredible array of experiences for Race World at Resorts World during one of the most anticipated events of the year and we could not be more excited to work with CMG again to bring VROOM ROOM to the property,” says Ronn Nicolli, Chief Marketing Officer at Resorts World Las Vegas. “David Corso is a visionary and a good friend of mine so it’s been amazing to collaborate on this.”
The 2023 CMG late-night race series in Vegas, donned Turn 66, welcomed Heidi Klum, Tom Kaulitz, Odell Beckham Jr, Leon Bridges, Travis Scott, Swizz Beatz, David Dobrik, Rufus Du Sol, Glen Powell, Michael Rubin, Frida Aasen, Leonardo Maria Del Vecchio, Zedd, Ross Butler, Chord Overstreet, Swae Lee, Nyjah Huston, Georgie Flores, Jessica Belkin and many more, hosted by international nightlife and hospitality leader Richie Akiva, and highlighted by DJ performances by Anderson .Paak, Guy Gerber, Carlita, Ruckus, and many more.
For additional information on VROOM ROOM, for ticket and table access, please email access@corsomg.com and follow @VroomRoom.world
For news on the performers Follow @KazJames @Carlita @whoemadewhoofficial
