After launching the new vegetarian “Sofritas” menu item in restaurants on the West and East Coast, Chipotle Mexican Grill will now serve Sofritas in all Nevada locations beginning Monday, April 14, 2014. The new menu item, which has been offered at the Reno restaurant since its opening in February 2014, will also be available at each of the 13 locations in the Las Vegas-area. Sofritas, shredded tofu braised with chipotle chilies, roasted poblanos, and a blend of aromatic spices, is made with organic, non-GMO tofu from Oakland, Calif. artisan producer, Hodo Soy. Chipotle expects Sofritas to appeal to vegetarian and vegan customers, as well as those looking for an exciting new taste.
“Sofritas is a very different kind of menu item, not just for Chipotle but for any fast food or fast casual restaurant,” said Chris Arnold, communications director at Chipotle. “In creating the recipe for Sofritas, we wanted to make something that would appeal to vegetarian and vegan customers, but that would be delicious enough to have crossover appeal as well. It’s doing exactly that and we are thrilled to be introducing it in all of our restaurants this year.”
Chipotle’s tofu supplier, Hodo Soy, is known as an industry leader for its organic, non-GMO tofu and artisanal methods of production. The San Francisco Bay Area company’s mission is to craft the highest quality, best-tasting whole bean tofu and Hodo Soy has become one of the most reputable tofu producers in the country. Its products are currently featured in some of the area’s leading restaurants, as well as farmers’ markets and specialty food stores.
Sofritas is available in burritos, tacos, burrito bowls, and salads and can be combined with other signature ingredients, including white or brown cilantro-lime rice, pinto beans or vegetarian black beans, house-made salsas and guacamole, and cheese or sour cream.
ABOUT CHIPOTLE
Steve Ells, founder, chairman and co-CEO, started Chipotle with the idea that food served fast did not have to be a typical fast food experience. Today, Chipotle continues to offer a focused menu of burritos, tacos, burrito bowls (a burrito without the tortilla) and salads made from fresh, high-quality raw ingredients, prepared using classic cooking methods and served in a distinctive atmosphere. Through our vision of Food With Integrity, Chipotle is seeking better food from using ingredients that are not only fresh, but that—where possible—are sustainably grown and naturally raised with respect for the animals, the land, and the farmers who produce the food. A similarly focused people culture, with an emphasis on identifying and empowering top performing employees, enables us to develop future leaders from within. Chipotle opened with a single restaurant in 1993 and currently operates about 1,600 restaurants including six ShopHouse Southeast Asian Kitchen restaurants, and is an investor in an entity that owns and operates one Pizzeria Locale. For more information, visit Chipotle.com.
