P.F. CHANG’S PARTNERS WITH BOYS & GIRLS CLUBS OF AMERICA TO CELEBRATE CHINESE NEW YEAR
Feb. 8 wishing tree event will grant free P.F. Chang’s for a year to five lucky winners
PHOENIX (Jan. 26, 2016) – P.F. Chang’s will celebrate the Chinese New Year with guests throughout February to spread good fortune and raise money for Boys & Girls Clubs of America.
Making wishes and giving to children are two Chinese New Year traditions, and P.F. Chang’s will observe those customs by granting wishes and donating up to $100,000 to Boys & Girls Clubs of America. Guests can participate in the monthlong celebration and benefit the nonprofit in restaurants and through social media.
- In restaurants: Order an item off the P.F. Chang’s Chinese New Year menu, which features symbolically lucky options. The restaurant will donate $1 to Boys & Girls Clubs of America each time a guest orders from the limited-time menu, which includes handmade-from-scratch Butternut Squash Dumplings, Sichuan Chili Garlic Chicken, Hong Kong Style Sea Bass, Long Life Noodles & Prawns and the Monkey Mule, a unique twist on the traditional Moscow Mule featuring Monkey Shoulder whisky and house-made ginger beer, available exclusively at P.F. Chang’s.
- On social media: Share a Chinese New Year wish on Facebook, Instagram or Twitter using the hashtag #PFChangsWish to trigger a $1 donation to Boys & Girls Clubs of America. P.F. Chang’s will randomly select and grant customer wishes throughout the month.
“Raising money for Boys & Girls Clubs of America, which enables kids throughout the nation to reach their full potential as productive, caring and responsible citizens, is our way of honoring Chinese New Year traditions in a meaningful way,” said P.F. Chang’s Chief Marketing Officer Dwayne Chambers. “We’ll also bring to life the time-honored Chinese New Year wishing tree tradition in every city where we have a restaurant.”
The wishing tree tradition began in Hong Kong hundreds of years ago, when villagers traveled for miles during Chinese New Year to visit the sacred wishing trees and hang their New Year’s wishes, written on red tags, among the branches. On Feb. 8, P.F. Chang’s will adorn trees near its restaurants with traditional red envelopes that contain a variety of P.F. Chang’s Preferred loyalty points, redeemable for free entrees and other menu items. Five lucky winners across the country will receive an envelope with enough points for free P.F. Chang’s for a year.
About P.F. Chang’s
P.F. Chang’s features a blend of high-quality, Asian-inspired cuisine and American hospitality in a sophisticated, contemporary bistro setting. As of January 2016, the company owns and operates more than 210 domestic P.F. Chang’s restaurants in 38 states. In addition, the company has extended the P.F. Chang’s brand to international markets and retail products, both of which are operated under licensing agreements. For more information on P.F. Chang’s, please visit www.pfchangs.com and follow us on Facebook, Twitter and Instagram @PFChangs.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at Facebook and Twitter.
