Chicken Cock Whiskey Celebrates The 80th Anniversary Of Repeal Day With A Video Tribute To A Shot Of American Whiskey
157-Year-Old American Whiskey Brand Delivers. More Heat, Less Sweet than Canadian Rival
This Dec. 5th, as Repeal Day 2013 marks the 80th anniversary of the end of Prohibition in 1933, Chicken Cock Whiskey wants to turn the page back even farther, and raise a shot glass to an iconic American heritage that dates back to 1856.
There are very few American whiskey brands around today that can trace their lineage back 157 years. Heck, that’s 19 years longer than a little ole’ brand named Jack Daniels has been around. In the 19th century, Chicken Cock Whiskey was one of the most prominent bourbon and rye brands of the era. When Prohibition was enacted in 1920, Chicken Cock had been in business in Paris, Ky. for 64 years, highlighting that heritage with the slogan, “The Famous Old Brand.” So yeah, we’ve seen a lot. During Prohibition, we even got to hang out with the likes of Duke Ellington at the Cotton Club in Harlem where we were the bootleg whiskey of choice.
We took a bit of a break after our distillery burned down in the 1950s, but now Chicken Cock is back and making its mark as one of the nation’s most talked-about flavored American whiskies. The reintroduction of the brand, currently available in Cinnamon, Southern Spiced and Root Beer flavors, has been one of the most successful product launches in the red-hot flavored whiskey market in 2013, closing in on 12,000 9L cases sold since spring. The innovative, quick-chill aluminum bottle harkens back to the tin cans once used to smuggle Chicken Cock into Prohibition-era speakeasies like the Cotton Club, where it became known as “the whiskey in a tin can.”
One of the brand’s most popular flavors has been our 86-proof Cinnamon Whiskey. With its More Heat, Less Sweet profile delivering 30 percent more alcohol and 175 percent less sugar than its Canadian counterpart Fireball*, Chicken Cock Cinnamon has won over fans craving a flavorful American Whiskey without all the headache-inducing sugar.
So in honor of Repeal Day, we’ve created a short video to celebrate the 80th anniversary of the 21st Amendment the way it should be celebrated – with a shot of genuine American Whiskey. Want some entertainment to accompany that shot of whiskey? Might we suggest the 1984 Hollywood classic, The Cotton Club? Keep an eye out for the multiple Chicken Cock Whiskey sightings throughout the movie!
Chicken Cock Whiskey is handcrafted in Charleston, S.C. and is in the process of rolling out to shot glasses and tumblers nationwide.
About Chicken Cock Distillers
Located in Charleston, S.C., Chicken Cock Distillers, a division of wine and spirits brand developer Island Club Brands, specializes in handcrafted, small-batch American spirits. Current brands include Chicken Cock Whiskey, an American Whiskey tracing its roots back to 1856, and General Beauregard Dixie Vodka, a craft vodka distilled 6X from 100% American corn, rolling out in the South in early 2014. www.ChickenCockWhiskey.com
