Cheech Marin and Tommy Chong are more than just a legendary comedy duo; they’re icons who have been synonymous with cannabis culture in the United States since the 1970s and 1980s. Their irreverent humor and unapologetic embrace of the plant paved the way for mainstream conversations about cannabis long before it became a multi-billion-dollar industry. Today, the pair have turned their passion into a business, founding Cheech and Chong’s Cannabis Company, a business built on high hopes, a shared vision, and an unwavering love for a plant they believe has so much to offer.
The Origins of an Iconic Partnership
Long before they were business partners, Cheech knew of Tommy and his talent. Cheech first encountered Tommy’s work through a song he had written on a Diana Ross record. At the time of their meeting, Cheech was working as a rock critic in Canada for a local newspaper. He heard about a funky strip club in the area that featured full comedy skits between the dance numbers, which piqued his curiosity. When he visited, there was Tommy, performing on stage.
The two hit it off immediately, connecting over their mutual love for humor and creativity. It was a serendipitous meeting—the kind that changes lives. Cheech knew he wanted to be part of whatever Tommy was doing, and from that moment, their partnership took off. The rest, as they say, is history.
Cheech & Chong’s Cannabis Company was born out of their decades-long love for cannabis and their desire to share its benefits with others. The company’s approach to product development is rooted in simplicity and creativity. According to Cheech & Chong, it’s all about taking things people already enjoy and enhancing them with cannabis.
They basically see what people are into and then add weed to it. That’s how their popular High & Dry THC seltzers came to be. Water has always been a staple, so they thought, “Why not put some weed in it?” The idea is to take familiar products and make them more fun while expanding access to the plant they’ve championed for so long.
“The drinks are great for folks who want to enjoy a little THC without having to leave the party,” said Tommy. “A good joint will always have a special place in my heart (and my lungs), but I’ve been much more into the drinks and gummies lately.”
Changing The Cannabis Perception
One of the biggest misconceptions about cannabis users is that they’re lazy. Cheech & Chong are living proof that this stereotype couldn’t be further from the truth. Fifty plus years in, they are still working and still making people laugh. Their energy and work ethic are testaments to the fact that cannabis can be part of a productive, fulfilling life.
Another myth they’re working to dispel is that cannabis use is synonymous with smoking. Less and less people are smoking while the number of people using cannabis continues to increase. With the rise of edibles, drinks, and other innovative products, there are more ways than ever to experience the benefits of cannabis without lighting up. Cheech and Chong’s Cannabis Company is at the forefront of this evolution, offering products that appeal to a wide range of preferences and lifestyles.
“We got this mirror, see? And we hold it right in front of your face…if it fogs up, you’re our target audience,” jokes Tommy. “But seriously, anyone over 21 is invited to enjoy our products. We don’t discriminate, man.”
Cheech & Chong’s journey as cannabis advocates began long before legalization was even on the horizon. For decades, they’ve been vocal supporters of the plant, advocating for its benefits and fighting against the stigma surrounding its use. When the opportunity finally arose to enter the legal cannabis market, they didn’t hesitate.
“We’ve been trying to get weed into people’s hands for decades,” said Cheech. “Once we could do it legally, we jumped on it.”
Their commitment to the cause goes beyond selling products. They’re most proud of the stories they hear from their fans—personal accounts of how Cheech and Chong’s Cannabis has made a difference in people’s lives. Whether it’s providing relief, joy, or a sense of connection, these moments are what fuel their passion and drive to keep going.
“We get a lot of folks with serious issues writing to us or coming to see us in person to tell us how our stuff changed their life,” said Tommy.
Cheech & Chong’s in-person events are a testament to the deep bond they share with their fans. These gatherings often draw massive crowds, with lines stretching around the block. It’s amazing. These interactions reinforce the positive impact their work has had and remind them why they started this journey in the first place.
The Cheech & Chong Seal of Approval
When it comes to quality, Cheech & Chong leave nothing to chance. Every product they sell gets their personal seal of approval. While they work with a talented team to handle the logistics, the duo makes it a point to test everything themselves. If they don’t love it, it doesn’t make the cut. This hands-on approach ensures that every product reflects their passion and meets their high standards.
“We like to call ourselves the ‘chief vibe officers’ because if it doesn’t pass our vibe check, it’s not making it to the shelves,” said Cheech. “We are working toward a future where weed is just like alcohol, accepted nationwide. Oh, and opening a dispensary in Idaho. That’s definitely on the list.”
Their THC-infused drinks, in particular, play a key role in this effort, offering a fun, approachable way for people to explore cannabis. Looking ahead, Cheech & Chong have no plans of slowing down. With their trademark humor and determination, they’re committed to pushing boundaries and expanding access to the plant they love. It’s all about the positive impact. And for this iconic duo, the sky’s the limit.
Why Cheech & Chong’s Cannabis Stands Out
In an industry crowded with new players, Cheech and Chong’s Cannabis Company has a unique advantage: a legacy of authenticity. Few brands can match their decades of experience and deep connection to cannabis culture. Their reputation as pioneers and advocates gives them credibility, while their humor and relatability make them approachable.
“We take people’s trust very seriously. We’ve spent over 55 years earning it, and we don’t intend to blow it now,” said Cheech. “And it’s not just us, there’s a lot of great people in the industry. At the end of the day we’re just looking to be a small part of a big movement.”
When it comes to the cannabis industry, there’s only one Cheech & Chong. With their unparalleled knowledge and unwavering passion, they’ve created a brand that not only delivers high-quality products but also embodies the spirit of the cannabis community.
A Continuation of a Lifelong Journey
Cheech and Chong’s Cannabis Company is a business venture that goes beyond making people laugh or creating great products. It’s about celebrating a plant that has brought joy, relief, and connection to countless lives. As they look to the future, their mission remains clear: to make cannabis accessible, enjoyable, and a normal part of everyday life.
To learn more about the Cheech & Chong story and to purchase their highly enjoyable products, visit cheechandchong.com.
