Lenard “Charlamagne Tha God” McKelvey, known for his work in multimedia, and his wife and business partner, Jessica Gadsden-McKelvey, have announced a big move in their business ventures. They’re set to become franchisees of Krystal restaurants, a popular quick-service restaurant chain. Their plan? To open not just one, but six locations in the greater Charleston area, starting from early 2024. The first spot they’ve chosen is Moncks Corner, SC, which holds special significance as it’s the hometown of both Charlamagne and Jessica.
What makes this venture unique is that each of these restaurants will bear the co-branded identity of Krystal and Charlamagne Tha God, promising a one-of-a-kind dining experience. Charlamagne and Jessica are excited about this opportunity to bring quality food and create job opportunities in their home state.
Their partnership with Krystal isn’t just about serving great food; it’s also about crafting an experience. Charlamagne and Jessica, along with their team, will work on designing the restaurants to reflect their own style and personality. Krystal, with its 90-year history and nearly 300 restaurants across 10 states, is thrilled to have Charlamagne and Jessica on board. They believe that their authenticity and sense of community align well with the values of Krystal.
Joining the ranks of other famous franchise owners like Victor Cruz and Two Chainz, Charlamagne and Jessica are eager to make their mark on the Charleston dining scene. This partnership not only expands Krystal’s footprint but also adds a touch of Southern flair and swag, reflecting the unique culture of the region.
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