Celsius Holdings, Inc., the creator and marketer of Celsius, the world’s first Negative Calorie beverage backed by clinical science, announced today the partnership with global music superstar, Flo Rida, for the exclusive licensing and endorsement rights for functional beverages.
“With over 23 million digital followers and 2 billion YouTube views, Flo Rida’s strong global presence, opens up a new era for Celsius,” stated Gerry David, CEO of Celsius Holdings. “Flo Rida’s commitment to fitness and a healthy lifestyle as featured in, and on the cover of Muscle and Fitness Magazine, June 2012 issue, is right in line with the Celsius brand message. Another important factor to our decision to partner with Flo Rida, is his passion for giving back through his personal initiatives and charitable donations. This partnership will help accelerate the introduction of Celsius to millions of people globally,” David said.
“It was imperative to search for a company whose products could make a difference in people’s lives.” stated Marlo Gold, CEO of D3M Licensing Group, LLC. “My partnership with the Celsius brand, is right in line with my passion for living and inspiring a healthy lifestyle,” Flo Rida stated.
About Flo Rida
Flo Rida is without question one of the most vibrant and recognizable superstars, a true international icon and history making musician. A multi award winning artist including, People’s Choice Award, Billboard Music Award, MTV Europe Music Award, International Dance Award and the Teen Choice Awards. Flo Rida has graced the stage globally on 5 continents. Flo Rida holds two Guinness Records for music sales and is seen as a regular on talk and news broadcasts. He is actively involved with the Florida Youth Football league since it’s inception. The league was created to help keep inner city kids out of trouble through their involvement in team sport. Mr. Rida also is a major benefactor to The Toys for Tots organization. Fitness and healthy living is a cornerstone to his daily lifestyle.
About Celsius Holdings, Inc.
Celsius Holdings Inc. (OTC: CELH) is a science-based functional beverage company, founded in April 2004 to launch the world’s first negative calorie beverage. The evolution of the beverage market has evolved from high calorie to low calorie to zero calorie. Celsius® negative calorie beverage is unique worldwide, and deeply rooted in science. The first clinical study was conducted in 2005. Six additional studies, including five from the University of Oklahoma, were conducted over the next five years. The studies validated the unique benefits Celsius provides to the consumer. For more information, please visit www.celsius.com.
About D3M Licensing Group
D3M Licensing Group (D3M) provides end to end solutions for brands and talent looking to break through the clutter and successfully grow their business. The company’s unique 360-degree approach to licensing and endorsements offers clients support through every stage of brand extension, from product development and manufacturing, to marketing and brand building, to securing distribution and facilitating sell-through. For more information, please visit www.D3MLicensingGroup.com
