By Ryan Slattery
Looking for the perfect gifts this holiday season? How about popping a poppi variety pack under the tree or making a Sips & Lips Duo a stocking stuffer.
To celebrate the holidays, poppi launched a limited-edition seasonal soda, Cranberry Fizz, to great success. The soda comes packaged in a bright festive holiday can.
“Cranberry Fizz is our first ever limited-edition flavor, but something tells me we’re going to be doing a lot more of them in the future,” explained Allison Ellsworth, who founded poppi with her husband Stephen in 2020. “We sold out on Amazon in about a week. It’s festive, it’s bright, and it has a delicious punch of cranberry sweetness that I’m obsessed with. I’m so happy with how it came out and how our community has received it.”
For the Sips & Lips Duo, the better-for-you viral prebiotic soda brand, poppi has partnered with iNNBEAUTY Project, Sephora’s fastest growing, clean skincare brand, who launched two fun limited-edition delectable shades to make lips pop this holiday season.
Inspired by poppi’s iconic soda flavors, the first lip oil is a pink-tinted Raspberry Rose Glaze to match the floral hints of poppi’s best selling flavor, Raspberry Rose. The second, a very merry, red Cranberry Fizz Glaze pairs perfectly with poppi’s holiday flavor, Cranberry Fizz.
For two of the buzziest brands on TikTok, the collaboration is the perfect marriage.
“As iNNBEAUTY Project rapidly grows, we are always looking for new, innovative ways to bring our cult favorite products to new communities,” said Alisa Metzger, Co-Founder of iNNBEAUTY Project. “This collaboration with poppi is such a natural partnership, you can’t scroll through TikTok without seeing our Lip Glazes or poppi’s delicious sodas. We are proud to partner with a fellow female-founded brand like poppi; we align on so many things–bold, bright, and better for you formulations.”
Beyond the Sips & Lips Duo release, poppi has introduced a new giftable variety pack that poppi fans and newcomers are sure to love. It features Cranberry Fizz combined with a few of the brand’s most iconic flavors: Ginger Lime, Cherry Limeade, and Doc Pop.
The love affair with poppi started organically. Ellsworth was experiencing gut issues and was searching for something to help. The answer was apple cider vinegar but the taste alone wasn’t pleasant, “intense” Ellsworth said, so she started mixing it with fresh fruit juices and sparkling water.
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“After some experimentation, I realized what I had created was way too good to not share,” Ellsworth said. The healthy soda option (each can contains less than five grams of sugar and 25 calories or less) won over a Shark Tank investor and soon after found a celebrity following.
“I didn’t want to have to sacrifice the things that bring me joy, like soda, in order to live a healthy lifestyle. That’s why we’re trying to redefine what soda is,” she said. “It doesn’t have to be filled with sugar and artificial ingredients to taste good, it can actually be the perfect complement to a balanced meal and enjoyed without a second thought.”
The Sips & Lips Duo ($34) is available on innbeautyproject.com and sephora.com. poppi soda is available at drinkpoppi.com, Amazon, and retailers nationwide. Follow along on IG: @drinkpoppi, @allisonellsworth and @innbeautyproject
