Cape Classics Appoints Caleigh Bressler As Brand Manager For Indaba
Expanded Role Created To Support Company’s Growth
Cape Classics, importer of fine wines from South Africa and France, has announced the appointment of Caleigh Bressler as Brand Manager of the company’s flagship brand: Indaba. In this newly expanded role (Bressler is also the Brand Manager for the Jam Jar range), she will be responsible for building awareness and ensuring the overall success and growth of two of the most exciting and important brands in the Cape Classics portfolio. This new position has been assigned great importance within the organization, as it moves closer to the official introduction of the Indaba Education Fund 501(c)(3) charity, which the company plans to announce later this year.
“Caleigh has been part of the Cape Classics family for over two years now, and through her infectious enthusiasm and positive energy coupled with fantastic business acumen and sales successes, has done remarkable things for the Jam Jar brand,” commented Cape Classics EVP of Sales and Marketing, Molly Choi. “As we enter an exhilarating and pivotal year for our Indaba range, we can’t imagine putting this wine in better hands than hers.”
The Brand Manager for Indaba and Jam Jar will work to promote brand growth and superior performance in all markets, while building consumer awareness through creative use of social media channels. This role will be especially critical to support the launch of Jam Jar Sweet White at Red Lobster restaurants, and to introduce future updates to the Indaba brand. She will work closely with the Cape Classics Sales Managers and their distributor partners to foster and develop current relationships and sculpt new ones to drive the growth of both brands throughout the country.
A native South African, Bressler joined Cape Classics in 2014 as the national Brand Manager for Jam Jar wines. Tasked with managing the image, achieving growth and developing awareness for fastest growing brand in the Cape Classics portfolio, she helped the brand achieve 22% annual growth in 2014 and 30% annual growth in 2015. Prior to joining Cape Classics, Caleigh was the Senior Conference Services Manager at the Four Seasons Hotel Austin. She holds an undergraduate degree from Wake Forest University and a Masters in Business Management from the Wake Forest University School of Business.
“We, as a company, believe deeply in fostering long term relationships and providing impeccable service to our business partners,” stated Cape Classics President and COO, Robert Bradshaw. “Promoting Caleigh to this role was a result of those principles intersecting at the right time. With a dynamic year for Indaba ahead of us, the timing was perfect to expand Caleigh’s role to ensure each and every one of our partners are supported brilliantly with both brands.”
For more information about Jam Jar or Indaba, visit http://jamjarwines.com or https://indabawines.com. For information about the Indaba Education Fund 501(c)(3) organization, visit https://indabawines.com/indaba-education-fund.
ABOUT CAPE CLASSICS
Behind every farm, winemaker, bottle and grape lies an untold story. Collectively, we discover these tales and share them with our customers. Demanding authenticity, Cape Classics operates the “old-fashioned” way, with relationships and social responsibility at the forefront of our business. The 29 wineries we represent throughout South Africa and France embrace sustainable eco and social practices, doing their part to help preserve lands for future generations while improving the human condition now. Our wines are expressive, crafted with passion and perspective, and delivered with the same hallmark levels of service and professionalism since 1992.
Additionally, a portion of the global sales from our Indaba brand is allocated to the Indaba Education Fund (IEF). A fully accredited 501c3, IEF supports early childhood development by providing AMI Montessori infrastructure, learning materials and teacher training at schools established for wineland workers’ children.
