New Candy product for Gen Z available exclusively to Cash App Card holders for 72 hours
Faze Rug Presents 1UP Candy Sour Gummy Challenge: Food & Beverage Magazine Report
Brian “FaZe Rug” Wadis, one of the largest and most viewed content creators with more than 23M subscribers on his YouTube channel, announced today that as co-founder of 1UP Candy, the company will drop its first product launch and invites fans to compete in the “Sour Gummy Challenge.”
Fans are challenged to suck on 3 extreme sour gummies while attempting to keep a straight face, and post their experiences on TikTok and Instagram with #1UPsourchallenge and their Cash App $Cashtag for a chance to win up to $500. Customers can only purchase the Sour Gummy Challenge on 1UPcandy.com. From May 17 to 20, 1UP Candy will run an exclusive pre-sale for Cash App Card holders, including a 20% discount at checkout.
1UP Candy is designed for Gen Z with an intense focus on candy experiences. Like the first time you survived WarHeads® with your friends or tried an eccentric global candy flavor, 1 UP Candy strives to create unforgettable moments with totally unexpected flavors, textures, and wild candy challenges.
“When I was approached to fully engage in developing a new candy that was designed to be fun and social, I jumped all over the opportunity,” said 1UP Candy co-founder FaZe Rug. “Anyone who knows me knows I love candy, and I love challenging my family, friends, and fans to experience it with me. But look, this challenge is not for everyone, so we encourage you to read the warning language on our package to enjoy this drop responsibly.”
1UP Candy’s goal is to evolve the non-chocolate candy category for Gen Z by making candy a point of social connection, excitement, and experience.
“Working with FaZe Rug on this drop has been a dream as he is a legit candy aficionado with proven credit and a backlog of widely viewed content on candy as well as an innovative entrepreneur,” said Matt Weiss, CEO of 1UP Candy. “At 1UP Candy, we’re on a journey to help candy fans make memories, to connect, and be creative and adventurous. Like that first time you watched PopRocks® dance on your tongue, or making up your own cool Jelly Bean® flavor combos. Moments by candy.”
1UP Candy sour gummies are coated with a heavy concentration of citric acid crystals and then loaded on the inside with an additional pop of tartaric acid and malic acid to deliver a powerful and intense experience that kicks in about eight seconds into the challenge. Swallowing the gummies after completing (or not completing) the challenge is optional. 1 UP Candy encourages anyone sensitive to acidic candy or food to steer clear of its intense offering. Specifically, this applies to anyone with soft teeth, sensitive gums, or people with a history of reflux/heartburn or gastrointestinal diseases/disorders. Each packet comes with a neutralizer (mixed in water) to swish around your mouth after the challenge to help make for a “soft landing” while protecting your teeth and mouth. Besides ending any discomfort, the neutralizer mix removes acids from clinging to your teeth or mouth tissue.
1UP Candy is incubated by VO/D, a leading talent venture studio that helps build, fund, and operate businesses with iconic talent. The core focus of VO/D is creating disruptive products and businesses backed by celebrity talent that is driven by data.
About 1UP Candy
1UP Candy is an emerging brand dedicated to reimagining candy by creating unique product experiences for consumers. Co-Founded by FaZe Rug, a premier content creator and candy aficionado with 23M+ subscribers on his YouTube channel, the company transcends the candy space by leveraging points of social connection, excitement and experiences with candy. 1UP Candy focuses on introducing surprising flavors, textures, brand collaborations and social media challenges to enhance the consumer relationship while pushing the boundaries to explore the next wave of unforgettable moments with candy.
Founded in 2022, 1UP Candy’s first launch featured the “Sour Gummy Challenge” with FaZe Rug, where fans are challenged to indulge on sour gummies while keeping a straight face and proceeding to post the experience on social media with the # 1upsourchallenge. For more information, please visit 1UPcandy.com.
About FaZe Rug
FaZe Rug is currently FaZe Clan’s largest and most viewed content creator. To date, he has amassed over 23+M subscribers on his YouTube channel. He first began uploading Call of Duty highlight videos in 2012, and today, he’s one of the most prolific vloggers and creators on the platform. In October 2020, he starred in his first-ever film, “Crimson,” and more recently, Rug made history as being a part of the first gaming organization to grace the cover of Sports Illustrated.
In 2021, Rug furthered his presence in the traditional media space with FaZe Clan’s first-ever podcast, “all grown up,” and hosted YouTube original’s *#1 Chicken.” Rug’s “Sour Blue Chug Rug” Gfuel flavor is one of the best-selling of all time, and he has worked with global brands such as McDonald’s, Beats by Dre, and Nerf.
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About Cash App
Cash App is the money app. It’s the easy way to spend, send, store, and invest money. Sending and receiving money is free and fast, and most payments can be deposited directly to a bank account in just a few seconds. With Cash App, customers can also invest in their favorite companies with as little as $1, buy and sell Bitcoin instantly, get a paycheck deposited right to the app, create a unique Scashtag to share with anyone to get paid fast, and use the Cash App Card to spend the money everywhere Visa Debit is accepted. Cash App Card is issued by Sutton Bank. Download Cash App for free at cash.app/download
