Butterball Introduces Twelve upgraded flavors

BUTTERBALL^® INTRODUCES NEW DELI PRODUCT UPGRADES
AND NEW FLAVOR

Premium Upgrades and New Thanksgiving Flavor Offer High-Quality Taste at Affordable Price

Garner, N.C., (May 19, 2015) – Butterball gives consumers renewed reasons to shop the deli counter this spring with the introduction of twelve upgraded flavors. As part of its deli renovation, Butterball revealed a new signature Naturally Roasted Thanksgiving Turkey Breast flavor that allows consumers to enjoy the same first-class holiday taste in the deli all year long.

Each of the following renovated deli turkey and chicken items provides consumers with a premium eating experience and wholesome ingredients at an affordable price. Additionally, redesigned packaging now features consumer-preferred benefits and product certifications.

Thanksgiving Turkey Breast – NEW!	37% Less Sodium Turkey Breast
Oven Roasted Turkey Breast	Cracked Pepper Turkey Breast
Mesquite Smoked Turkey Breast	Smoked Turkey Breast
Honey Roasted Turkey Breast	Oven Roasted Chicken Breast*
Deep Fried Turkey Breast	Buffalo Style Chicken Breast*
Cajun Style Turkey Breast	Garlic and Herb Rotisserie Style Chicken Breast*

All of Butterball’s reformulated deli flavors are:

Naturally roasted
American Heart Association® Certified
American Humane Certified™
Produced with no nitrates or nitrites
Made with natural sea salt
Gluten free

“Consumers want wholesome deli products at a reasonable value, and that’s exactly what we’re delivering,” says Michelle Lieszkovszky, deli brand manager for Butterball. “Our upgraded deli line provides consumers with a unique combination of benefits, demonstrating our continued commitment to providing higher-quality flavor the whole family will love.”