Brave Robot, a brand-new indulgent ice cream made with a first-of-its-kind animal-free whey protein from Perfect Day. This is NOT another plant or nut-based alternative milk…this is science.
Ice Cream Brand Launches Under Urgent Company, Focused on Natural Foods
Creating an entirely new category in the freezer section, Brave Robot is a next generation approach to making ice cream everyone can enjoy, blending the delicious, creamy indulgent taste of ice cream with the planet-positive benefits of being animal-free. Instead of using dairy alternatives like nuts or pea protein attempting to mimic texture, the Perfect Day ingredient is animal-free whey protein, which is identical to the whey protein found in milk, but it doesn’t come from cows.
Chef-sourced and refined ooey gooey delicious flavors fused with this groundbreaking protein, results in an indulgent ice cream that you won’t be able to resist.
This ice cream is the first brand coming out of The Urgent Company, a new type of CPG company with a singular focus on the next generation of natural foods. Founded by industry veteran Paul Kollesoff and the co-founders of Perfect Day, Ryan Pandya and Perumal Gandhi, The Urgent Company is harnessing the latest innovation and science in the food space to create revolutionary, exceptional-tasting, and sustainable animal-free foods with less impact on the planet.
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The Details:
- Delivers on the taste and mouthfeel of dairy, but is lactose-free, cholesterol-free and vegan
- Eight chef-sourced and delicious flavors, including Vanilla, A Lot of Chocolate, PB ‘N Fudge, Buttery Pecan, Hazelnut Chocolate Chunk, Vanilla ‘N Cookies, Raspberry White Truffle and Blueberry Pie
- Available nationwide in August for $5.99/pint online and at select retailers
