It’s no secret, enjoying wine and music together is a perfect pairing and Brancott Estate is bringing an exciting music based program to consumers by creating a marketing partnering with seven time Grammy Award winning band, Lady Antebellum.
“We are thrilled to bring together the flavorful and distinct wines of Brancott Estate with the rich harmonies of Lady Antebellum. This partnership brings together two of the best things in life, music and wine,” says Matt Foley, Brand Director of Brancott Estate, Pernod Ricard USA.
“We were lucky enough to have the chance to play over in New Zealand a few years ago,” said Lady A’s Hillary Scott. “We’ve made so many great fans and memories over there, so we’re looking forward to bringing a taste of it out with us on the road this summer thanks to our friends at Brancott Estate!”
Brancott Estate will be activating at select concerts throughout the Spring and Summer. They will have in store promotional materials encouraging consumers to download their favorite Lady Antebellum tracks, as well as a number of signed guitars they will giveaway through their Facebook page. As part of their contest Brancott Estate will be offering consumers a chance to win a VIP experience with Lady A and go backstage to meet the band before one of their concerts. Consumers will need to upload an image of their own home’s Downtown. Entry and more information will be featured on Brancott Estate’s Facebook page: www.facebook.com/brancottestate
About Lady Antebellum
Lady Antebellum recently kicked off their headlining 2014 TAKE ME DOWNTOWN TOUR that will hit over 80 cities this summer, and has earned awards from the CMA’s, ACM’s and from Billboard for their past headlining tour efforts. Since its 2006 inception, the harmony based trio has also won the “Vocal Group of the Year” honor from both the CMA and from the ACM’s three times in a row and sold over 11 million albums worldwide. Lady A has taken eight trips to No. one on the country radio charts, earned five Platinum singles including their recent “Downtown” and has been awarded with seven GRAMMY awards including the all-genre “Record of the Year” and “Song of the Year.” For more information and for a full list of upcoming tour dates, visit www.ladyantebellum.com.
About Brancott Estate
Honoring our Marlborough heritage, Brancott Estate wines take their name from our cherished Brancott Vineyard, home of the original Marlborough Sauvignon Blanc; one of the world’s favorite New Zealand wine styles. In 1973, Brancott Vineyard was planted with grapes, a decision that went against the popular opinion of the time that the South Island was too cold to grow grapes. In 1975, Brancott Vineyard was planted with the first Sauvignon Blanc grapes in Marlborough. This pioneering determination and skill of our winemakers and viticulturists continues to be evident in every bottle, as is the care and respect for the land that allow us to produce each and every one. Brancott Estate wines are sourced from multiple vineyards.
Brancott Estate is committed to sustainable practices and is a founding member of New Zealand’s original sustainable winegrowing initiative established in 1995. This programme has since transformed into Sustainable Winegrowing New Zealand (SWNZ). All vineyards and wineries are accredited under the scheme.
ABOUT PERNOD RICARD USA
Pernod Ricard USA is the premium spirits and wine company in the U.S., and the largest subsidiary of Paris, France-based Pernod Ricard SA, which employs more than 19,000 people worldwide and is listed on the NYSE Euronext exchange (Ticker: RI).
The company’s leading spirits and wines include such prestigious brands as Absolut Vodka, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, Plymouth Gin, Seagram’s Extra Dry Gin, Martell Cognac, Hiram Walker Liqueurs, Pernod, Ricard and Avión Tequila (through a joint venture with Tequila Avión); such superior wines as Jacob’s Creek and Brancott Estate; and such exquisite champagnes and sparkling wines as Perrier-Jouët Champagne, G.H. Mumm Champagne and Mumm Napa sparkling wines.
Pernod Ricard USA is based in New York, New York, and has roughly 850 employees across the country. Pernod Ricard USA urges all adults to consume its products responsibly and has an active campaign to promote responsible drinking. For more information on this, please visit: www.acceptresponsibility.org.
